This is an introductory guide to facebook, covering how to set up an account and get to grips with the basics of using the platform effectively.
Facebook Social Media Toolkit
What is Facebook?
Facebook is the largest social media site, with more than two billion people using it every month. It enables users to upload and share information, text, photos, and videos, send messages and much more.
Facebook functions
• Instant messaging – Facebook has an instant messenger function which allows people to chat privately with each other. • Paid Facebook Ads – You can pay to use Facebook Ads to market your organisation and its activities to your target audience. • Fundraising – Facebook’s fundraising tools enable individuals and organisations to raise funds and collect donations. Personal fundraisers can be used to raise money for specified causes like projects, crisis relief, equipment, travel etc. Non-profit fundraisers can be used to raise money for charitable causes and organisations.
• Facebook groups and pages – Many organisations use Facebook to support their marketing and communications. Some use it like a website, or second website. They set up a bespoke page or group to provide general information and for people to access information, share their thoughts, experiences and stay connected. Facebook pages can be liked and followed. Facebook groups can be joined and followed and have privacy settings that can be applied to make them private. • Posting – Facebook users can post stories, posters, text, photos and videos to keep people up to date with what’s going on. • Live videos – Facebook allows users to live stream events, competitions, matches, meetings, interviews or just share thoughts. Live videos can be uploaded as a post once they’re finished. • Video chats – Facebook groups can create rooms to instantly connect people on video chat.
How to set up a personal Facebook account
2. Click on the Facebook link.
Facebook allows you to create a personal account where you can share updates, pictures, and videos with your friends. Once you have set up a personal account, you can create groups or a business page to share information from your organisation. You’ll also be able to see what others are posting, making it a good way to keep up to date with other organisations and public figures. 1. Type ‘facebook.com’ into your search engine (Google, Safari, Edge etc)
3. Click on ‘Create new account’.
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6. You’ll be asked to confirm your email address or phone number. To confirm your email address, you will be sent an email from Facebook with a verification link to click on. To confirm your phone number, you’ll be sent a text message with a verification code. Enter this code into the verification box on Facebook.
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4. Provide your first name, surname, mobile number or email address, password*, date of birth, and gender. * It is important to choose a strong password for all social media platforms. You can make your password strong
by ensuring it has the following attributes:
• UPPERCASE and lowercase letters • Numbers • Symbols (. , ! ? @) • Includes no personal information (name, date of birth) • Is different to your other passwords • Longer than 8 characters 5. Click ‘Sign Up’.
7. Once verified, you’ll have completed setting up your personal Facebook account.
You can now begin to customise your account by adding a profile picture and connecting with friends and family by adding them as ‘friends’.
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How to write a Facebook Post
4. If your post concerns certain people, you can tag them in your post! This shows everyone that they are included, and notifies the tagged people when people interact with the post. Click the blue person icon to tag other people. 5. Tagging a location relevant to your post can help direct people to where your activities take
1. On the Facebook home page, click and begin typing your post into text box.
2. Writing posts works in the same way across pages and groups, just click on the text box and begin typing.
place*. Click the red location pin to add a location.
3. To add photos or videos to your post, click on the green picture icon in the bottom right. Here you can select the image or video you wish to include with the post.
*Be mindful of who can see your tagged locations when you post. Never include your home address or information on young people (such as school name) in your location.
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How to engage with other people’s/organisation’s posts: 1. To ‘like’ someone’s post, click the thumbs up button on the bottom left of the post. To write a
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6. You can change who sees your post by selecting the dropdown menu below your name. Here you can select options which limit the group of people who can see your post.
comment on a post, either click the ‘comment’ button or the text box beneath the post. You can share the post on your page, so your friends can also see it, by clicking the ‘share’ button.
How to send instant messages 1. On the Facebook home page, click the messenger icon. The red number denotes how many unread messages you have.
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4. Once selected, you can begin typing in the text box. When you’re ready to send your message, press ‘enter’ on your keyboard. For more guidance on sending Facebook messages,
2. In this tab, you can see all your previous messages, organised by recipient. To write a new message, either select their chat from the list, or click the new message icon in the top right. 3. Begin typing your recipients name into the search bar and select the right profile from the list.
read Facebook’s page on messaging here: Send messages | Facebook Help Centre
Now that you have set up your account, you can create either a group or business page for your organisation. The differences between these are outlined below. The differences between a group and a business page
Facebook Group
Facebook Business Page
Posts are attributed to your personal account Create events for group members Interested parties must request to be part of the group, or be invited Anybody in the group can post
Posts are attributed to the business page Page can receive and send private messages Interested parties can ‘follow’ your page Only the page owner can post
For more information on using Facebook click here.
How to set up a group
2. Here you’ll see the groups you are part of and any recent updates from these groups. To create a new group, click the ‘+ Create new group’ button on the left of your screen. 3. Here you can name your group, choose your group’s privacy settings, invite friends, and preview your group’s page.
1. Once on the Facebook home page, click on the ‘Groups’ tab on the left of your screen.
• Public = anyone on Facebook can see the group, who is in the group and any posts in the group. • Private = only members of the group can see details of the group or posts. Members of the group must be accepted into the group by the group admin, who is usually the person or organisation who has set up the account. 4. Once your group is set up, you can write posts, post pictures and create events to help keep your members informed.
How to create a business page
2. Here you can see suggested pages for you to follow. On the left of this screen, click the ‘+ Create new Page’ button. 3. On this page you can name your page, select a category, write a bio, and preview your page. Fill in this information and click ‘Create Page’ in the bottom left corner. 4. Once your business page has been created, you can post updates, videos, and follow other organisations. 5. You can update your page’s profile picture and header by clicking on the grey outlines and
1. On the Facebook home page, click the ‘Pages’ button on the left of your screen.
uploading a picture from your computer.
Things to consider when using Facebook:
Sharing your physical activity messages on Facebook
Get Doncaster Moving has a Facebook account which is primarily used to share information about the GDM Network, such as opportunities to be active, events, funding etc. Connect with Get Doncaster Moving on Facebook by: • Liking the page @getdoncastermoving • Sharing posts from the page • Tagging the GDM Facebook account into your posts • Using the hashtag #GetDoncasterMoving in your posts
• Decide whether a Facebook group or page is best for your organisation or make a decision to set up both! A page acts like a profile for your organisation that the public can interact with, whereas a group is more likely to encourage discussion and create an online community. • Anyone can create a Facebook profile so consider customising your group’s privacy options, adding membership questions (which act like a joining criteria) and rules. These can help you control who can see your posts, post on your page, and help people to understand the dos and don’ts. • People can like, comment and share your posts so keep an eye on comments to make sure these stay appropriate and polite. • There are lots of different settings and admin options on Facebook. Be sure to explore them and select what work best for your organisation. • If you want to utilise any of Facebook’s fundraising features check the terms, fees and application processes that apply. • Facebook is mainly used by adults.
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