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2. Campaign highlights
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IU, the symbol of K-beauty, reveals her K-beauty hack. Not for her skin, but for her teeth
ODG APAC Content Design framework 1 Thematic Content The Big Campaign idea, powered by creative amplification of an insight and brief ODG APAC Content Design framework N The “Fire-Starters” - Strategic Pillars and Hooks to bring the idea to life. These are strategic by design, yet social by nature that help guide content.
CONTENT PILLAR 1 IU makes purple part of her daily beauty regime
CONTENT PILLAR 2 K-Beauty Codes X Purple
CONTENT PILLAR 3 Colour theory - purple cancels yellow
CONTENT PILLAR 1 IU makes purple part of her daily beauty regime
CONTENT PILLAR 2 K-beauty codes X Purple
CONTENT PILLAR 3 Colour theory - purple cancels yellow
ODG APAC Content Design framework
X The thousands of pieces of content created by the brand and the influencers/creators across Moments that Matter Authentic yet on-brand.
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