Inside CP Asia Pacific: Celebrating Our 2025 Journey

Inside CP Asia Pacific Newsletter Wrap up 2025

This newsletter is intended solely for the internal use of Colgate-Palmolive employees. The contents are proprietary and should not be distributed to anyone outside the Asia Pacific region.

This newsletter is intended solely for the internal use of Colgate-Palmolive employees. The contents are proprietary and should not be distributed to anyone outside the CP Asia Pacific region.

table of contents 01 Introduction Note from the President’s Desk

02 Campaign highlights

Colgate Elevate

1+N+X Framework

Optic White Purple IU

Digital Transformation

Social Commerce Success on TikTok

04 The Hubs Report

Greater China

Greater Indo China

Philippines

South Asean Hub

India

South Pacific

Hawley & Hazel

Pakistan

E2E Supply Chain Scaleathon

Live better

AI in HR

note from the president’s desk

Your passion is the engine, and your dedication is the fuel that drives our collective mission forward.

I am delighted to open this second edition of our "Inside CP Asia Pacific" newsletter with a profound sense of pride in everything we have achieved together over the past year. When we launched this initiative in 2024, our goal was to foster a stronger sense of community across the Asia Pacific Division. Today, seeing the collective momentum we have built, it is clear that the "Power of We" is not just a phrase—it is the very engine of our success. Reflecting on 2025, we have moved beyond simply navigating challenges to truly seizing the offensive. While the global landscape remains complex, our division has demonstrated an incredible ability to adapt and win. This year, we didn't just maintain our position; we accelerated. We have seen our science-led innovations take center stage, our digital transformation reach new heights of precision, and our core brands grow stronger in every hub. This progress is a direct result of your courage to challenge the status quo and your commitment to operational excellence. Looking ahead to 2026, the prospects awaiting us are even more exhilarating. We are no longer just on the cusp of advancement—we are currently leading the charge in premiumization and consumer-centric health solutions. Our sustainability journey has also reached a pivotal milestone, as we move closer to our 2025 targets and solidify our leadership in circular packaging and community impact. We are proving that a profitable business and a sustainable planet go hand-in-hand. As we continue this journey, I urge you to keep leaning into our core values of being Caring, Inclusive, and Courageous. These values are the compass that guides us as we execute our 2030 Strategy. By staying focused on our purpose to reimagine a healthier future, we ensure that every toothpaste tube, every toothbrush, and every home care product we deliver makes a meaningful difference in the lives of millions across Asia. I want to express my deepest appreciation for your tireless hard work and the creativity you bring to our regional mission every day. You are the lifeblood of Colgate-Palmolive Asia Pacific. As you read through the highlights from our various hubs in this newsletter, I hope you feel the same inspiration that I do. Let us carry this energy forward, supporting one another and striving for excellence as we make the coming year our most impactful yet.

Thank you for your unwavering commitment and for being the reason we have a future to smile about.

2. Campaign highlights

4 5

elevating our customer engagement across Asia Pacific

2. Campaign highlights

4 5

Launched with a bang! 50 customers across 11 markets engaged in 2025

New Zealand Championing Colgate’s Perceivable Superiority across our Big Bets

Australia Growth Accelerators helping bring to life our category growth narrative

Philippines Reaching more customers than ever before in 2025

2. Campaign highlights

4 5

Rollout continues!

Consistently high standard of execution across the division

Malaysia strengthening our strategic alignment and alliances with key trade partners

Vietnam strong retailer attendance, participation & feedback

Hong Kong showcasing our superior retail execution & ODG capabilities

2. Campaign highlights

4 5

Thailand Elevating category growth, customer partnerships and engagement through superior innovations

Pakistan Incorporating Colgate elevate into 2025 Joint Business Plan sessions

Taiwan Bringing together the strength of Colgate & Darlie to drive category growth

Singapore Utilising our ‘Big Bets’ to partner for growth in a premium-led market

India Sharing our category management insights & expertise

2. Campaign highlights

4 5

Exceptional execution across APAC in 2025!

Hong Kong

Thailand

2. Campaign highlights

4 5

Vietnam

Malaysia

India

2. Campaign highlights

4 5

Customer feedback

I truly appreciate Colgate's commitment to diving deep into shopper understanding. Beyond the data, we must explore how to engage and immerse our frontline staff in the vision and experience shared today, so they become the most passionate ambassadors”

“Colgate are best-in-class in showcasing their plans, no other supplier does this as grand as you do, we love it!”

- Australia

- Hong Kong

“We’ve been great partners for a long time but the collaboration has never been stronger. It’s the first time ever we’ve had such an elaborate setting for a JBP, which highlights the importance with which we both treat each other”

“This is one of the best-run and smoothest workshops we've had the pleasure of attending, congratulations! We are willing to bet on Optic White with Vitamin C, and we're prepared to collaborate to ensure we make it big from Day one!”

- Philippines

- Singapore

2. Campaign highlights

4 5

APAC Content Design Framework

A system that enables turning one big idea into thousands of socially-native expressions without losing strategic sharpness or brand consistency.

1 Thematic Content The Big Campaign idea, powered by creative amplification of an insight and brief

N The “Fire-Starters” - Strategic Pillars and Hooks to bring the idea to life. These are strategic by design, yet social by nature that help guide content.

X The thousands of pieces of content

created by the brand and the influencers /creators across Moments that Matter Authentic yet on-brand.

One Unified Theme

Scale 1+N+X in 2025 & Beyond

2. Campaign highlights

4 5

IU, the symbol of K-beauty, reveals her K-beauty hack. Not for her skin, but for her teeth

ODG APAC Content Design framework 1 Thematic Content The Big Campaign idea, powered by creative amplification of an insight and brief ODG APAC Content Design framework N The “Fire-Starters” - Strategic Pillars and Hooks to bring the idea to life. These are strategic by design, yet social by nature that help guide content.

CONTENT PILLAR 1 IU makes purple part of her daily beauty regime

CONTENT PILLAR 2 K-Beauty Codes X Purple

CONTENT PILLAR 3 Colour theory - purple cancels yellow

CONTENT PILLAR 1 IU makes purple part of her daily beauty regime

CONTENT PILLAR 2 K-beauty codes X Purple

CONTENT PILLAR 3 Colour theory - purple cancels yellow

ODG APAC Content Design framework

X The thousands of pieces of content created by the brand and the influencers/creators across Moments that Matter Authentic yet on-brand.

2. Campaign highlights

4 5

N-strategic pillar X social hooks = X content

Trend

01 Colgate Families don’t know Cavity pain because they have never experienced it PILLAR 3 Why dentists swear by the science of CDC SOCIAL TREND #Howtospot

Trend

01 Colgate Families don’t know Cavity pain because they have never experienced it PILLAR 1 Expert voices heighten the urgency of cavity protection SOCIAL TREND Yup, that’s us! you’re probably wondering how we got here..

2. Campaign highlights

4 5

Optic White Purple X IU Where Oral Care Meets APAC Beauty Icon

+185% APAC Net sales growth*

1st Activating Fandom power

18+ markets

Incorporate Social Commerce

1. Introduction

2 3 4 5

Social

OOH

Fan clubs

E-com

020

Instore

IU x Purple

TVC

Seamlessly integrated ODG across all consumer touchpoints

2. Campaign highlights

4 5

Colgate Total Relaunch high impact rollout, achieving strong growth momentum in 2025

Dentist Chat

#Dentistok and Colgate Tooth Truths

In-store, O2O, On Ground Activations

2. Campaign highlights

4 5

MaxFresh Sensorials continues to scale

Launched with New social first IBE

Expanded into rest of APAC in 2025

2. Campaign highlights

4 5

Toothbrush Successful launches

Drive Regimen as Competitive Advantage

Unlock whitening space in Traditional Trade India

2. Campaign highlights

4 5

Amplify the newness of the new Palmolive Naturals

Content Pillar 1

Content Pillar 2

Content Pillar 3

Driving product superiority through the NEW Palmolive

Making the NEW Palmolive relevant to Gen Zs

Localizing relevance to encourage switch to the NEW Palmolive

THE NEW PALMOLIVE: TAKING OVER EVERY SCREEN EVERY STORE, & EVERY ROUTINE.

REACH: 10.9M 100% achievement vs. VTR benchmark

ENGAGEMENT RATE: 0.26% 128% achievement vs. ER benchmark

COMPLETION RATE: 12.9% 234% achievement vs. VCR benchmark

VIEW THRU RATE: 93.8% 100% achievement vs. VTR benchmark

Fueling the partnership through Niana’s fan base to keep POSH x Niana trending. Our goal is high visibility across every platform where Gen Z lives. With the elevated look for the NEW Palmolive, we are also aligning how our hero films and organic content are treated to give spotlight the NEW Palmolive. Every asset will lean into a fresher, more premium look that elevates Palmolive Naturals.

3. Digital Transformation

4 5

Digital Transformation

3. Digital Transformation

4 5

A sneak peek into our Social Commerce Success on TikTok

YoY Total Sales Growth 4X 25’ vs 24’

TikTok Shop PH #1 Oral care brand in terms of GMV

Unlocked TikTok IP Campaigns 17

Super Brand Days, New Arrival Days

APAC Top-to-Top meeting 3 With Colgate and TikTok Senior Leaders

Exporting Excellence 4 Global regions visited APAC to replicate success #OneCP

TikTok’s Infinity Loop represents the collapsed marketing funnel for the modern consumers. By leaning into this cycle and orchestrating it effectively, we are driving incredible success on the platform in 2025. Onwards and upwards. 🚀

3. Digital Transformation

4 5

A sneak peek into our Social Commerce Success on TikTok Behind the scenes of our TikTok wins

From top-tier partnerships

Paving the Way for 2026 with the First Top-to-Top Meeting Between Colgate APAC and TikTok SEA In October 2025, leadership from Colgate APAC and TikTok Global Business Solutions SEA met to align on a bold vision for the future. This foundational session has paved the way for our 2026 ambitions, including the path toward a strategic Joint Business Plan in 2026.

APAC Leadership Immersed in the Douyin and TikTok Ecosystem In November 2025, over 30 leaders from our APAC Division converged in Shanghai for a deep-dive series of meetings with Douyin and TikTok. Our mission was to master the blueprints of the Douyin ecosystem, ensuring we are ready to replicate that world-class success across the APAC region in 2026.

Driving Global Success as #OneCP We were thrilled to welcome 13 leaders from 4 global regions to APAC for a week of strategic learning and immersion. From navigating the TikTok Shop landscape to achieving rapid-scale growth, this trip was dedicated to sharing APAC’s "secret sauce" with our dear colleagues in NA, EU, LATAM, and AEA. Together, we’re taking our social commerce excellence to the global stage.

To seamless hub-to-sub delivery

Team GIH

Team PH

Team SAH

3. Digital Transformation

4 5

A sneak peek into our Social Commerce Success on TikTok Achieving big wins with ACE framework

The Power of Premium

The Power of Creators

The Power of Campaigns

By partnering with over 100,000 creators and

With 17 high-impact campaigns executed—

We are laser-focused on a premiumization strategy for TikTok Shop, centered on Optic White Purple as our Hero SKU.

affiliates across SEA, we have built a powerhouse network focused on brand building, content seeding, and conversion. This community drives over 50% of our total TikTok Shop sales, proving that creator-led commerce is our new frontier.

including Super Brand Days and New Arrival Days— we delivered at least 3x sales in a single campaign. Looking ahead, we are focused on increasing the frequency of these high-stakes moments to further scale our sales and market share across the region.

The results speak for themselves: Purple

Toothpaste now powers over 50% of our product bundles, proving that premium aesthetics are the key to high-volume conversion.

2 3

4. The Hubs Report

The Hubs Report

2 3

4. The Hubs Report

Asia Pacific

Greater China Greater IndoChina Philippines South Asean India South Pacific Hawley & Hazel

Pakistan

2 3

4. The Hubs Report

Greater China

Business Highlights

24 Quarters’ Growth Despite the Slowing Down Economy

Winnie Wong EVP, General Manager

Operation Efficiency Improved With Growing Margin and NPAT

Really proud of the team!

Premiumization Led the Growth

Thanks to our team for turning our strategy into a real competitive edge with agility and quality, allowing us to consistently outperform MNC peers and marked our 24th quarter of consecutive growth. We led the growth by premiumization through innovation, accelerating our digital commerce transformation, execution excellence and the operation efficiency via FTG and RGM. Beyond the metrics, it’s the team’s agility and courage that make our strategy work on the ground. In 2026, we will stick to these winning strategies to continue this momentum. The best is yet to come.

Business Model Transformed to Embrace Digital

Omni-Channel Execution Excellence Turbocharged NPD Launch

MPS

Purple

Total

Brand Superiority Grounded in Science, Brought to Life Through Compelling Content

People in focus Greater China 1

2 3

4. The Hubs Report

Living Our Value Accelerate Growth with Courageous

Encourage all to contribute growth with innovative initiatives 139 YCMAD Projects 400+ Participants in YCMAD

Strengthening Our Brand & EVP with BSBF Reinforced our Caring culture by

2025 YCMAD GC Annual Golden Award

1. Elevating brand advocacy by partnering with celebrity to amplify our voice for children with cleft lips 700K views, 55K engagements)

2. Scaling BSBF to touch more lives and dental communities

Amplifying Courage: From Spotlights to Standards We transform individual and team breakthroughs into business standards to drive rapid growth and execution

3. Engaging employees through volunteerism and charity donation, turning our values into visible social impact. 4. Deepening professional loyalty by converting BSBF artworks into charity sales for dental groups

Individual Role Model

Business Breakthrough

Inclusion for Growth Absorbed 100+ new hires with diverse backgrounds to fuel superior innovation and execution.

Outstanding Team

Individual Role Model

Colgate Sanxiao Silver Jubilee - Celebrating 25 Years!

2 3

4. The Hubs Report

Greater IndoChina

Outstanding $ SOM performance Oral Care Thailand $SOM

35.5

34.8

34.4

32.9

32.3

31.6

30.4

Nikolaos Skourletis SVP, General Manager

28.4

28.3

28.0

26.1

25.3

24.5

24.3

2021

2022

2023

2024

2025

Toothbrush

Mouthwash

Toothpaste

Nielsen FY2025

2025 was a year of stellar performance for GIH. From OG% to SOM and from RGM to e-comm we managed to conquer new heights across focus areas and in all geographies. Our continuous success over the last years is mainly due to staying true to our strategy while being adaptable to whatever challenges the market brought our way. I wish to commend my team for their creativity, tenacity, and self-drive to win. 2026 requires us to reinvent ourselves and carve out new strategies and ways to keep winning in an environment where the previous recipes may not be working as well as they have been. I have full faith and trust in the GIH team and our commitment to superiority in everything we do.

Growing Pricing ahead of the market in all categories Oral Care Thailand RASP % growth

Category

2.7% 4.9%

0.4% 1.7%

-3.5% -1.4%

Nielsen FY2025

Taking Leadership in Vietnam Modern Trade Urban Urban - Modern Trade (SOB 31% of Urban)

The best is ahead of us!

25.8

25.3

24.6

Strong Double Digit Growth behind Oral Care leading by Thailand +16.2%, Vietnam 9% and IDC 25.5%

17.4

14.2

14.7

Colgate

P/S Closeup Sensodyne

FY23

FY24

YTD Sep25

Kantar Urban

2 3

4. The Hubs Report

People in focus Greater IndoChina

GIH is Shining Bright! ✨

Thanks to your incredible engagement with our recent activities, GIH's utilization of the Shine program has surpassed the APAC regional average! This is a fantastic achievement. To celebrate this milestone, a huge thank you to APAC HR Division for sponsoring branded lanyards and mousepads for everyone who sent a Shine card and received positive feedback. We also recognized our top senders and recipients with special local swag prizes.

In Colgate-Palmolive (Vietnam), we believe that true success is built on more than just business results—it's built on a foundation of support and care for one another. We understand that a bright future for family is what motivates our people most, a quality education is one of the greatest gifts people can give their children. We are proud that the program " Educational Support for the children of our DSRs" has supported 520 children in year 2025.

Thank you for making appreciation part of our daily DNA at GIH. Let’s keep this momentum going!

Pet’s Day: Colgate Palmolive (Thailand) teamed up with Hill's Pet Nutrition (Thailand) to transform our office into a pet paradise. Whether you brought your "fur-baby" to work or simply enjoyed the company of our four-legged visitors, the atmosphere was undeniably bright. Highlights of the day: ✨ Grooming Station: Our pets got the VIP treatment they deserve. 🎨 Bead Workshop: Watching our team get creative making custom DIY collars was a highlight! This event was all about celebrating our Pet Parents and bringing some extra joy to the office.

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4. The Hubs Report

C-P Philippines hit a new stride in 2025. We saw the power of our strategy in action through consistently healthy financial delivery, exemplary performance ahead of market in Oral Care category and robust growth in our priority channels. Our success is rooted in our people. By prioritizing capability- building and resource-readiness, we’ve created a culture that is both resilient and high-performing. In 2026, we aren't just aiming for targets; we are aiming for excellence. By staying focused, agile, and quality-driven, we will turn our 2025 momentum into a new standard of success. Onward and upward! Angel Qi SVP, General Manager Philippines

Consistent delivery of healthy financial KPIs throughout the year

CPPI delivered another year of healthy financial KPIs exceeding the budgeted target. With robust RGM execution across levers and key categories, our KPIs consistently trended upwards. Combined with higher FTG realization, we delivered record high margin. A sharp focus on NVOs and prudent A&P investment further contributed to significant improvements in Operating profit and Working capital.

Consistent efforts on driving operational excellence CS&L exceptional KPIs achievement on productivity and efficiency year-on-year.

SOM growth in Toothpaste and Toothbrush in 3 consecutive years, reaching a record high this year

Success driven by successful IU x Optic White Purple Campaign - which won Nielsen’s Breakthrough Innovation of the Year. Colgate Total surpasses Sensodyne. Strong Core Campaigns: “Instant Jolt of Freshness” and “Acting School” Film. TB reaches record high SOM, growing across segments driven by strong innovation in Super premium and Travel Toothbrushes.

PH Data Champions pilots glob al AI innovation for business intelligence

In partnership with CP Global Analytics, the Philippines' Data Champions successfully piloted the AI for BI Agent to empower our teams with on-demand, self-service analytics. This initiative fosters a culture of data-driven decision-making by providing users with direct access to live data through natural language queries. The BI Agent is slated to be rolled out on AI Hub worldwide in 2H 2026.

Trailblazing Growth in TikTok Shop

• FY2025 NS Grew 8.4X, 34% of total PH Pureplay Ecom Business • Driven by Purple Toothpaste (>48% total TTS) and 12X in total Short Video quantity Overtook Competition and delivered record high Toothpaste Market Share this year.

PH TikTok Shop Toothpaste SOM

2 3

4. The Hubs Report

People in focus Philippines

PH Precision RGM wins Gold in the Global Data, Analytics, and AI Flagship Awards 2025

Won the 2025 Global Data & AI Gold Trophy by pivoting from RGM guesswork to a surgical, data-driven strategy. Used advanced analytics to identify white spaces and drive margin growth via accessible premiumization.

Recognized with the Global YCMAD award, our Philippines team scaled the BSBF program to reach 5.9 million people annually. With 55 million kits distributed since 1997, our partnerships with the PDA and DepEd have successfully converted community outreach into national health policy We continue to lead with purpose —strengthening the Colgate legacy by ensuring every Filipino has a reason to smile. Colgate Cares Day and Live Better continue to be top priorities in building a high-impact, highly engaging culture at Colgate. Brought to life through inspirational messages from our leaders, employees actively took part in a series of programs—coming together to learn, connect, and take steps toward living healthier, more sustainable lives.

UNLOCKING Career fest last year gave employees the chance

to explore different career paths, connect with subject-matter experts, and have honest conversations about their growth and next steps at Colgate-Palmolive. Both Commercial and Non-Commercial teams showcased diverse pathways, highlighting how employees can grow and build their careers across these functions.

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4. The Hubs Report

South Asean Hub

Delivering organic growth across ALL countries!

Parul Patel Desai SVP , General Manager

Oral Care SOM growing in Malaysia & Singapore

In 2025, the fantastic South Asean team successfully turned around business in Malaysia & Singapore, while accelerating momentum in Indonesia to deliver growth in ALL countries of the hub. I am incredibly proud and grateful for each and every person's unwavering commitment, resilience and hard work in making this turnaround a reality. Now powered with s tronger brands, sharper CD Edge fundamentals and ‘ELEVATED’ customer relationships - all underpinned by a more integrated commercial planning process we are primed and ready to ‘RAISE the BAR’ in 2026!

‘ELEVATED” JVP’s with All Key Customers

In Malaysia, the ‘elevate’ program expanded from 2 to 11 key retailers (38% SOB). The team also achieved #1 rank amongst all Personal Care suppliers in the Advantage Survey of 2025

Our brands absolutely swept the Putra Brand Awards — the biggest

The Singapore team ‘elevated’ our partnership with 2 key retailers FairPrice & Watsons (50% SOB)+ Recognized as with Preferred Business Partner and Brand of the Year Awards

"People’s Choice" event in Malaysia!

Stepping up ‘ODG’ with engaging content, stunning displays & interactive experiences!

In Indonesia, ‘ mini’ Elevates were executed with 6 key retailers . Guardian & Watsons awarded the team with Best Oral care and Most Loved Oral care Awards

People in focus South Asean 1

2 3

4. The Hubs Report

Our biggest wins in 2025 came because of the relentless determination and seamless collaboration across all functions. While the year presented its hurdles, our collective courage and resilience became stronger than ever.

We are all set to carry this momentum forward and push ourselves even further in 2026. Together, we pledged to #RaiseTheBar and #WinAsOne with #Power of We

Achieved 2.2 CAD Rating!

The Hub hit a 100% security milestone by automating our vendor controls. Every invoice is now

#Power of WE - Halal Audit Success A remarkable feat of operational excellence: clearing four consecutive Halal audits with a perfect record of z ero non-conformances !

inensuringstantly locked upon posting—eliminating risk and total oversight with zero manual effort!

Your Time to Shine!

Recognition never tasted so good!

We are embracing recognition as ways

of working with SHINE utilization rates above 85%! across all countries.

Uplifting our Shop Floor

We ignited our team spirit at June’s Annual Gathering before shifting gears in November for OpEx Month—rallying the team to shatter benchmarks in Safety & Quality!

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4. The Hubs Report

India

Key Business Highlights VW Purple: Our most successful Product Launch since 2005 after Colgate Active Salt

Prabha Narasimhan EVP, General Manager India

Repeat Rate%

Cum. New Trier Rate%

Top 10 percentile of premium launches

18%

14%

0.4%

0.2%

Avg NPD

VW Purple

Reflecting on 2025, I am incredibly proud of how we navigated a complex operating environment. We faced persistent headwinds, from subdued urban demand and intense competition, to transitory disruptions following the GST rate revision. Yet, true to our spirit, we remained resilient. We pushed boundaries in Oral Beauty with the Visible White Purple Serum and made our premium portfolio more accessible than ever through eComm and Quick Comm channels. The highlight of 2025 was the Colgate Oral Health Movement , which enabled over 4.5 million people to assess their oral health status and even connected them with dentists for professional care. Seeing our work, endorsed by the Union Health Minister, validates our efforts , making this an important step towards putting oral care at the center of India’s health agenda. Beyond the numbers, our heart remains with our communities. We engaged with over 10 million children through our flagship CSR program, Colgate Bright Smiles, Bright Futures® . None of this would be possible without our incredible people. By championing a truly inclusive, hybrid culture that welcomes diverse talents, we’ve ensured that Colgate-Palmolive India remains one of the best places to work . As we see momentum returning across urban and rural channels, I want to thank my entire team for everything they did in 2025, and look forward to 2026 being a breakout year for Colgate India!

Outpaces our past launches

CP India NPD Y1 Net Sales (USD)

4.8 Mn

3.3 Mn

2.1 Mn

1.2 Mn

Charcoal Clean

VW O2

VW Purple

Vedshakti

The year gone by…

Refreshed Colgate PerioGard Launched at World Dental Show 2025

2 3

4. The Hubs Report

People in focus India

2025 was a year where we focused on driving Capability, Culture, and Caring in the organization. To strengthen our organization, we prioritized Capability , developing top talent through programs like Alchemist,and focus on fundamentals through the Global Offerings like Marketing Academy, CD Edge, etc. This investment in growth saw 23% of our workforce transition into larger roles, alongside 33 cross-functional moves and 5 global placements. We also placed emphasis on AI through the second half of the year through formation of AI Council, driving over 50 knowledge sharing sessions, ultimately resulting in 2 Annual and 2 Period YCMAD Division Awards on AI.

Our Culture remains performance -driven and inclusive. With 87% of employees feeling supported by their managers on inclusion, we’ve made tangible strides—from the launch of our SHINE recognition cards to increasing PWD representation to over 25 members at our Sri City Plant. Finally, our commitment to Caring ensured the holistic well-being of our team. From on-site mental health counseling and the Zyla Care Management Program to financial wellness coaching through Finsafe, we supported our people in every aspect of their lives.

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4. The Hubs Report

South Pacific

Rolling out across out-of-home, digital and social in Australia and New Zealand, the playful “ Ajax Dictionary Of Disasters” campaign positioned Ajax as the trusted multipurpose cleaner that reclaims messy domestic disasters such as

“Eggsplosions”, “Spagbombs”, “Milkquakes” and ”Lambslides”.

Gregg Parsons SVP, General Manager

Click here to get more details on the campaign

"2025 was a great year and we’re turning up the volume for 2026! South Pacific is a dynamic and diverse hub that responds to market challenges with resilience and creativity. In 2025 we continued our positive momentum, outperforming the market, driving balanced growth through pricing and volume, supported by execution excellence, leveraging strong innovation and strengthening Revenue Growth Management fundamentals. In 2026 we’re proudly forging ahead with optimism, strengthening our relationships with retailers and oral care professionals; producing premium, innovative products; and improving our processes to fuel further growth. Our people remain our best asset though, enabling us every day to #MakeMoreSmiles!"

We’ve transformed our waste footprint: 93% of our packaging is now designed for circularity, driving a 25% total reduction in virgin plastic since 2019. From eliminating 90 million virgin plastic bottles via Palmolive and Ajax to selling 200 million recyclable toothpaste tubes, we’re delivering on sustainability. Across Australia and New Zealand alone, our shift to recycled plastic is removes 2,000 tonnes of virgin material annually.

Colgate Australia continued to build strong relationships with the oral care profession ,

The Colgate Pacific Fiji team held a first-of-its-kind "Smiles for Miles" activation, which generated massive social media engagement and empowered youths to focus on oral health, supported by strong in-store and outreach efforts and engagement.

positioning us as the No. 1 Brand Recommended Most Often (BRMO) by dental professionals for Oral Care, Toothpaste, Toothbrush and Mouthwash, according to independent market research.

People in focus South Pacific 1

2 3

4. The Hubs Report

Our Live Better calendar was packed with activities aligned with global wellbeing focus areas - mental, physical, financial and connection. They included Corporate Games in Australia and New Zealand, fortnightly mental wellbeing webinars, a SoPac 10k step challenge, financial planning sessions, onsite massages, health checks and skin cancer checks.

South Pacific teams took part in Colgate Cares Days through an array of volunteering activities including building enclosures for a wildlife rescue centre, packing household donations for families in need, cleaning up beach litter, feeding residents at a care home, and volunteering at a food bank warehouse. Our New Zealand team partnered with Chemist Warehouse to run a Bright Smiles, Bright Futures™ (BSBF) promotion, offering schools free dental health oral care kits. BSBF has been improving oral health in the South Pacific for over 20 years, as part of our global BSBF program which has reached over 2 billion children worldwide since 1991.

Bright Smiles Bright Futures ™ has been running since 1996 in South Pacific and we have reached more than 16 million children in partnership with schools,

government and community - helping children and their families to take control of their oral health, and creating smiles across the region.

Our Papua New Guinea (PNG) team focused on community health, celebrating the nation's Golden Jubilee through "Bright Smiles, Bright Futures" oral hygiene education, covering 476,000 participants across the country. Other key initiatives included the 14th National Tooth Brushing Day, reaching over 262,000 students, and partnering with YWAM for rural dental screenings. Global Handwashing Day in October was also a huge success with 375,000 people taking part.

Customers applied online at Chemist Warehouse to receive two boxes of 20 kits, aimed at improving children's oral health in the community.

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4. The Hubs Report

Hawley & Hazel

Harness technology to propel superior business processes and decisions Sales Force Digitization in China By digitizing sales through Enterprise WeChat, we’ve unified internal and external data to create a holistic store management ecosystem. Our Data Middle Office leverages performance and map insights to optimize DSR routes and channel strategies. Automated AI recognition for shelf execution and streamlined expense management now drive precise, data-backed coverage. Successful Upgrade of S/4HANA Our team of 220+ experts delivered a full S/4 HANA upgrade in a record 7 months, streamlining 12 business blueprints and resolving over 500 legacy issues and process bottlenecks. Raw Material Digitalization System Digitized 200+ raw materials via SAP integration, automating compliance and formula traceability to streamline H&H governance Smart Manufacturing On December 22, 2025, we officially put into operation the Colgate global-first auto carton loader on the IWK high-speed line. All performance indicators for this equipment have met design expectations. AI-assisted Idea Generation Process Leveraged a hybrid AI-human sprint to iterate 41 concepts into 5 final winners in just 4 weeks, cutting costs while broadening portfolio appeal

Eddie Niem EVP, General Manager

The year 2025 presented significant challenges, particularly in our largest market, China, but it was also a period of vital strategic learning and adjustment. The external competitive pressures and missed business targets in key areas necessitated a thorough review of our operations. This process allowed us to successfully pinpoint weak points, leading to a dedicated effort in adopting new approaches and refining our business strategies and processes. This rectification effort has ultimately strengthened our foundational capabilities. Furthermore, we are accelerating our digitalization transformation, improving operational efficiency, and driving innovation across our operations. Thanks to the team's commitment, we successfully reversed the downward business trend in China during the second half of 2025, achieving consecutive double-digit growth in both Q3 and Q4. We are confident that this hard work provides a much stronger, more resilient foundation to tackle future challenges and achieve superior business results in 2026. As the saying goes, "What does not kill you will make you strong," and we are emerging from this period stronger and more resilient.

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4. The Hubs Report

Great business results in various markets

Thailand We expanded our Toothbrush footprint to Modern Trade by listing in Darlie Toothbrush 6 SKUs in Lotus's and listing in Darlie Travel kit in 7-Eleven. Toothbrush grows +85% vs YA driving growth and Gross Margin for Thailand business.

China Through strong cross-team collaboration, we pioneered the dual-tube Darlie Magnificent White toothpaste. The inner tube has professional-grade Active Oxygen Essence for surface stains, while the outer tube's Whitening Activator boosts power to break down deep stubborn stains.The launch has been encouraging, achieving RMB85 million GMV in the first 4 months in China's eComm channel.

Taiwan We delivered a strong domestic NS growth with growth across TP, TB & MW. In Whitening TP, we strengthened our leadership with a 60BP share gain. This was achieved by driving strong growth on the Super premium range (+25.9%) while holding the core stable.

Hong Kong & Macau In 2025, Darlie Hong Kong & Macau sustained its recovery, fueled by 9% growth in both domestic net sales and operating profit. Notably, Darlie toothbrush reached a 9.1% value share, doubling its market presence over the last four years while toothpaste continued to outperform the market.

Malaysia We won a Silver Award in the Personal Care

category, at the Putra Brand Awards (PBA) 2025. It was the joint-highest award received by an Oral Care brand, and marks the winning return of the DARLIE brand after a 6 year absence. The highlight campaign for the year was the new DARLIE Double Action 2-in-1 Toothpaste launch.

Listening to Our Employees

H&H People in focus

Our employees remain our most valuable asset. In October 2025, we launched our first-ever employee engagement survey, CONNECT, across H&H Taiwan and Malaysia. We achieved a 100% participation rate, and the overall employee engagement index was 81 (compared to the CP APAC Norm of 83). We are fully committed to implementing actions based on these results to make Hawley & Hazel an even greater workplace for top talent.

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4. The Hubs Report

Pakistan

Business Highlights MAP’s Corporate Excellence Award: Colgate Palmolive was presented its 14th consecutive ‘ Corporate Excellence Awards’ by the Management Association of Pakistan We were recognized as one of the Top 25 Companies by the Pakistan Stock Exchange in December 2025

Zulfiqar Ali Lakhani CEO

Achieved an operating profit of USD 100 million

In 2025, Oral Care gained strong momentum, driven by sharper strategic focus and deeper consumer relevance. The category delivered 8.1% value growth, supported by impactful campaigns centered on cavity protection and gum health, the most prevalent oral health concerns in Pakistan. Growth was further strengthened by CDC and Herbal, while trust was reinforced by re-establishing dentists as credible authorities, particularly for CDC. Our Bright Smiles, Bright Futures program expanded its impact, reaching 19.3 million children since inception. We also advanced our sustainability agenda by transitioning to recyclable toothpaste packaging. Palmolive Soap strengthened its position through a new IMC campaign, reaching 13.4% market share (+70 bps) and increasing brand penetration by 270 bps. With strong foundations in place, we remain focused on accelerating momentum and delivering sustainable, long-term growth.

We introduced the new MaxFresh UltraFreeze formulation, coupled with an eye-catching packaging design. The relaunch IMC included a new TVC and vibrant in-store activations, bringing the new MaxFresh UltraFreeze to life.

Launched the Rs.100 SKU for Colgate Maximum Cavity Protection and Colgate Herbal to make life a little easier for our consumers — no more calculating or juggling change at the counter. This has resulted in more people picking up the toothpaste they love. Colgate provided free dental check-up through across densely populated apartment complexes through mobile dental clinic. Over 5,900 residents with limited access to dentists received professional advice helping them to understand their dental health better and take steps toward healthier smiles.

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4. The Hubs Report

Pakistan

People in focus

Annual Sales Conference CP Pakistan hosted its Annual Sales Conference 2025 in Bangkok, reviewing performance and aligning on strategic goals for the year ahead. The conference concluded with a day of cultural exploration and immersive team-building, strengthening collaboration across the team.

International Women’s Day

CP Sports Fest 2025

CP Pakistan celebrated International Women’s Day by blending well-being with creativity. The morning began with a refreshing session of guided stretches, followed by an "Art Therapy" workshop. Our female employees personalized wooden trays with unique patterns and colors, combining a therapeutic session with a celebration of individuality.

At Sports Fest 2025 , CP employees showcased their talent and sportsmanship across a variety of disciplines, including cricket, table tennis, badminton, tug of war, darts and chess. This eagerly awaited annual event continued to demonstrate the company’s strong commitment to fostering teamwork, employee wellness, and a vibrant workplace culture. `

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5. APAC E2E

APAC E2E Supply Chain Scaleathon

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5. APAC E2E

Building D&A Capabilities APAC E2E Supply Chain Scaleathon APAC E2E supply Chain Leadership Forum

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5. APAC E2E

Building D&A Capabilities: APAC E2E Supply Chain Scaleathon

Stream 1: Gen AI

GOLD: Shipment Lighthouse (Team Sentinel) An AI-powered logistics co-pilot that solves the complexity of APAC Ocean ICO Freight. By integrating Track & Trace with Cost/Saving projections, it optimizes both security and spend. SILVER: RAISE (Team AAAA) "Realtime Alarm Insight & Stability Enhancement." This platform provides real-time, AI-assisted troubleshooting to reduce alarms and mitigate process quality risks BRONZE: Micro Failure Investigation Platform (Team Micro-to-Scale) A tool that digitizes historical contamination data to accelerate Root Cause Analysis (RCA), turning days of investigation into lightning-fast insights

APAC E2E SC SCALEATHON

Over the last six months, our collective energy has transformed ideas into impact through the 2025 APAC E2E Supply Chain Scaleathon , marking a massive milestone in our journey toward the 2030 GSC Moonshot . What made a Winner? Our judges looked beyond just ‘cool tech’, every winning solution was measured against two rigorous pillars: Technical Efficacy & Business Impact . With 20 solutions developed, scaled, and adopted , we aren't just talking about the future - we are building our D&A capabilities to ensure we are future-ready NOW . Join us in celebrating the Top 3 Winners from our Gen AI and Digital Solutions streams!

Stream 2: Digital Solutions

GOLD: E2E Commercial Insights Engine (GIH CS&L) This project addressed fragmented data that previously consumed 90% of team time that impacted accurate forecasting. By automating data centralization in Snowflake and visualizing

it in DOMO, the solution delivered a "single source of truth" for real-time, end-to-end commercial planning

SILVER: AI Date Code Recognition (Sanxiao) The solution addressed quality and legal risks in complex manual date code inspection. The system overcomes complex challenges like 1200+ SKUs and non-standard fonts, and It provides real-time detection, auto-rejection, and a complete closed-loop management process. The system achieved 100% critical defect detection with over 99.9% accuracy. BRONZE: Global Tubemaking PBL efficiency improvement Platform (Huang Pu) By integrating PLC, SAP, and Opera systems, this solution provides a robust analytical baseline across manufacturing plants. By automating data in Snowflake and visualizing in DOMO, we reduced RCA time from days to minutes and established a roadmap to improve global efficiency while reducing material loss by 10%.

Scaleathon Committee

Thanh Xuan Le

Annis Lee

Sukie Zeng

Sivakumar Amanda Lee Napon R.

Devin Lin

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5. APAC E2E

APAC E2E supply Chain Leadership Forum

Our mission

To efficiently deliver superior experiences to Omni customers and consumers.

As we wrapped up our Reimagined 2025, we have kicked off the year strong in Thailand with our APAC E2E Supply Chain Leadership Forum. Our Chief Supply Chain Officer, Luciano Sieber , APAC SVP Customer Development, M. Chandrasekar , alongside our E2E Supply Chain leaders across Asia Pacific have gathered to further clarity our Growth Engine (what) and Transformative Enablers (how) to deliver our 2030 GSC Moonshot. Thank you to everyone who participated and contributed to the event - the journey of a thousand miles has just begun.

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5. APAC E2E

Wellness

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5. APAC E2E

The ABC of Holistic Well-being

Awareness

APAC Live Better Newsletter featuring local activations across APAC. Click to see how Live Better comes to life in APAC!

Raise awareness around the concept of holistic wellbeing

Live Better “Talktober” Webinar featuring APAC Live Better Sponsor, Aditya Singh and mental health expert Mark Butler

• Mental Wellbeing • Physical Wellbeing • Financial Wellbeing • Connection

The Wellbeing of Me

fuels

Power of We

Live Better Moments Postcard Launch

Benefits

Financial webinar: Elevate Your Financial Wellness featuring • Shirley Dai , EVP Finance, Asia Pacific Topic: Connect Financial Health to Your Total Well-being

• Steve McGrath , Guest Speaker Topic: Your Money — Understanding Beliefs, Biases, and Long-Term Change “Really great presentation by all the presenters and really good to have something like this”

Evaluate Benefits on entire well-being spectrum and create a strategy for Financial Wellbeing

Create Empathy

We RISE with You: Brews of Strength Webinar featuring

• Parul Patel Desai - SVP, General Manager SAH • Jackie Mendez - Sr. Director, HR SoPAC • Janejira Champaiboon - Director, Marketing Oral Care GIH

Establishing C.A.R.E 2.0 & Caregiver Resource Group at APAC Level in conjunction with We Rise With You initiative

Provided an opportunity to the wider APAC team to gain powerful stories and practical insights focused on supporting our critically ill employees and colleagues who are caregivers.

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5. APAC E2E

AI in HR

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5. APAC E2E

A1 in APAC HR 2025 - Driving adoption

Utilization & Usage

Training Completion Completion of Gemini Mindspark training

71%

96% in high & medium usage category (med = 5-19x, high = >20x) 99% Utilization

Ongoing Engagement

Weekly Tips

Weekly AI gyms (~50% of attendees)

AI used case challenge

Utilization & Usage

1 regional winner

21 submissions

Thank you!

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