1
2 3
4. The Hubs Report
5
South Asean Hub
Delivering organic growth across ALL countries!
Parul Patel Desai SVP , General Manager
Oral Care SOM growing in Malaysia & Singapore
In 2025, the fantastic South Asean team successfully turned around business in Malaysia & Singapore, while accelerating momentum in Indonesia to deliver growth in ALL countries of the hub. I am incredibly proud and grateful for each and every person's unwavering commitment, resilience and hard work in making this turnaround a reality. Now powered with s tronger brands, sharper CD Edge fundamentals and ‘ELEVATED’ customer relationships - all underpinned by a more integrated commercial planning process we are primed and ready to ‘RAISE the BAR’ in 2026!
‘ELEVATED” JVP’s with All Key Customers
In Malaysia, the ‘elevate’ program expanded from 2 to 11 key retailers (38% SOB). The team also achieved #1 rank amongst all Personal Care suppliers in the Advantage Survey of 2025
Our brands absolutely swept the Putra Brand Awards — the biggest
The Singapore team ‘elevated’ our partnership with 2 key retailers FairPrice & Watsons (50% SOB)+ Recognized as with Preferred Business Partner and Brand of the Year Awards
"People’s Choice" event in Malaysia!
Stepping up ‘ODG’ with engaging content, stunning displays & interactive experiences!
In Indonesia, ‘ mini’ Elevates were executed with 6 key retailers . Guardian & Watsons awarded the team with Best Oral care and Most Loved Oral care Awards
Made with FlippingBook Online newsletter maker