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4. The Hubs Report
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Great business results in various markets
Thailand We expanded our Toothbrush footprint to Modern Trade by listing in Darlie Toothbrush 6 SKUs in Lotus's and listing in Darlie Travel kit in 7-Eleven. Toothbrush grows +85% vs YA driving growth and Gross Margin for Thailand business.
China Through strong cross-team collaboration, we pioneered the dual-tube Darlie Magnificent White toothpaste. The inner tube has professional-grade Active Oxygen Essence for surface stains, while the outer tube's Whitening Activator boosts power to break down deep stubborn stains.The launch has been encouraging, achieving RMB85 million GMV in the first 4 months in China's eComm channel.
Taiwan We delivered a strong domestic NS growth with growth across TP, TB & MW. In Whitening TP, we strengthened our leadership with a 60BP share gain. This was achieved by driving strong growth on the Super premium range (+25.9%) while holding the core stable.
Hong Kong & Macau In 2025, Darlie Hong Kong & Macau sustained its recovery, fueled by 9% growth in both domestic net sales and operating profit. Notably, Darlie toothbrush reached a 9.1% value share, doubling its market presence over the last four years while toothpaste continued to outperform the market.
Malaysia We won a Silver Award in the Personal Care
category, at the Putra Brand Awards (PBA) 2025. It was the joint-highest award received by an Oral Care brand, and marks the winning return of the DARLIE brand after a 6 year absence. The highlight campaign for the year was the new DARLIE Double Action 2-in-1 Toothpaste launch.
Listening to Our Employees
H&H People in focus
Our employees remain our most valuable asset. In October 2025, we launched our first-ever employee engagement survey, CONNECT, across H&H Taiwan and Malaysia. We achieved a 100% participation rate, and the overall employee engagement index was 81 (compared to the CP APAC Norm of 83). We are fully committed to implementing actions based on these results to make Hawley & Hazel an even greater workplace for top talent.
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