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Hawley & Hazel
Harness technology to propel superior business processes and decisions Sales Force Digitization in China By digitizing sales through Enterprise WeChat, we’ve unified internal and external data to create a holistic store management ecosystem. Our Data Middle Office leverages performance and map insights to optimize DSR routes and channel strategies. Automated AI recognition for shelf execution and streamlined expense management now drive precise, data-backed coverage. Successful Upgrade of S/4HANA Our team of 220+ experts delivered a full S/4 HANA upgrade in a record 7 months, streamlining 12 business blueprints and resolving over 500 legacy issues and process bottlenecks. Raw Material Digitalization System Digitized 200+ raw materials via SAP integration, automating compliance and formula traceability to streamline H&H governance Smart Manufacturing On December 22, 2025, we officially put into operation the Colgate global-first auto carton loader on the IWK high-speed line. All performance indicators for this equipment have met design expectations. AI-assisted Idea Generation Process Leveraged a hybrid AI-human sprint to iterate 41 concepts into 5 final winners in just 4 weeks, cutting costs while broadening portfolio appeal
Eddie Niem EVP, General Manager
The year 2025 presented significant challenges, particularly in our largest market, China, but it was also a period of vital strategic learning and adjustment. The external competitive pressures and missed business targets in key areas necessitated a thorough review of our operations. This process allowed us to successfully pinpoint weak points, leading to a dedicated effort in adopting new approaches and refining our business strategies and processes. This rectification effort has ultimately strengthened our foundational capabilities. Furthermore, we are accelerating our digitalization transformation, improving operational efficiency, and driving innovation across our operations. Thanks to the team's commitment, we successfully reversed the downward business trend in China during the second half of 2025, achieving consecutive double-digit growth in both Q3 and Q4. We are confident that this hard work provides a much stronger, more resilient foundation to tackle future challenges and achieve superior business results in 2026. As the saying goes, "What does not kill you will make you strong," and we are emerging from this period stronger and more resilient.
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