Inside CP Asia Pacific: Celebrating Our 2025 Journey

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3. Digital Transformation

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A sneak peek into our Social Commerce Success on TikTok

YoY Total Sales Growth 4X 25’ vs 24’

TikTok Shop PH #1 Oral care brand in terms of GMV

Unlocked TikTok IP Campaigns 17

Super Brand Days, New Arrival Days

APAC Top-to-Top meeting 3 With Colgate and TikTok Senior Leaders

Exporting Excellence 4 Global regions visited APAC to replicate success #OneCP

TikTok’s Infinity Loop represents the collapsed marketing funnel for the modern consumers. By leaning into this cycle and orchestrating it effectively, we are driving incredible success on the platform in 2025. Onwards and upwards. 🚀

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