Inside CP Asia Pacific: Celebrating Our 2025 Journey

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3. Digital Transformation

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A sneak peek into our Social Commerce Success on TikTok Behind the scenes of our TikTok wins

From top-tier partnerships

Paving the Way for 2026 with the First Top-to-Top Meeting Between Colgate APAC and TikTok SEA In October 2025, leadership from Colgate APAC and TikTok Global Business Solutions SEA met to align on a bold vision for the future. This foundational session has paved the way for our 2026 ambitions, including the path toward a strategic Joint Business Plan in 2026.

APAC Leadership Immersed in the Douyin and TikTok Ecosystem In November 2025, over 30 leaders from our APAC Division converged in Shanghai for a deep-dive series of meetings with Douyin and TikTok. Our mission was to master the blueprints of the Douyin ecosystem, ensuring we are ready to replicate that world-class success across the APAC region in 2026.

Driving Global Success as #OneCP We were thrilled to welcome 13 leaders from 4 global regions to APAC for a week of strategic learning and immersion. From navigating the TikTok Shop landscape to achieving rapid-scale growth, this trip was dedicated to sharing APAC’s "secret sauce" with our dear colleagues in NA, EU, LATAM, and AEA. Together, we’re taking our social commerce excellence to the global stage.

To seamless hub-to-sub delivery

Team GIH

Team PH

Team SAH

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