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3. Digital Transformation
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A sneak peek into our Social Commerce Success on TikTok Achieving big wins with ACE framework
The Power of Premium
The Power of Creators
The Power of Campaigns
By partnering with over 100,000 creators and
With 17 high-impact campaigns executed—
We are laser-focused on a premiumization strategy for TikTok Shop, centered on Optic White Purple as our Hero SKU.
affiliates across SEA, we have built a powerhouse network focused on brand building, content seeding, and conversion. This community drives over 50% of our total TikTok Shop sales, proving that creator-led commerce is our new frontier.
including Super Brand Days and New Arrival Days— we delivered at least 3x sales in a single campaign. Looking ahead, we are focused on increasing the frequency of these high-stakes moments to further scale our sales and market share across the region.
The results speak for themselves: Purple
Toothpaste now powers over 50% of our product bundles, proving that premium aesthetics are the key to high-volume conversion.
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