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4. The Hubs Report
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C-P Philippines hit a new stride in 2025. We saw the power of our strategy in action through consistently healthy financial delivery, exemplary performance ahead of market in Oral Care category and robust growth in our priority channels. Our success is rooted in our people. By prioritizing capability- building and resource-readiness, we’ve created a culture that is both resilient and high-performing. In 2026, we aren't just aiming for targets; we are aiming for excellence. By staying focused, agile, and quality-driven, we will turn our 2025 momentum into a new standard of success. Onward and upward! Angel Qi SVP, General Manager Philippines
Consistent delivery of healthy financial KPIs throughout the year
CPPI delivered another year of healthy financial KPIs exceeding the budgeted target. With robust RGM execution across levers and key categories, our KPIs consistently trended upwards. Combined with higher FTG realization, we delivered record high margin. A sharp focus on NVOs and prudent A&P investment further contributed to significant improvements in Operating profit and Working capital.
Consistent efforts on driving operational excellence CS&L exceptional KPIs achievement on productivity and efficiency year-on-year.
SOM growth in Toothpaste and Toothbrush in 3 consecutive years, reaching a record high this year
Success driven by successful IU x Optic White Purple Campaign - which won Nielsen’s Breakthrough Innovation of the Year. Colgate Total surpasses Sensodyne. Strong Core Campaigns: “Instant Jolt of Freshness” and “Acting School” Film. TB reaches record high SOM, growing across segments driven by strong innovation in Super premium and Travel Toothbrushes.
PH Data Champions pilots glob al AI innovation for business intelligence
In partnership with CP Global Analytics, the Philippines' Data Champions successfully piloted the AI for BI Agent to empower our teams with on-demand, self-service analytics. This initiative fosters a culture of data-driven decision-making by providing users with direct access to live data through natural language queries. The BI Agent is slated to be rolled out on AI Hub worldwide in 2H 2026.
Trailblazing Growth in TikTok Shop
• FY2025 NS Grew 8.4X, 34% of total PH Pureplay Ecom Business • Driven by Purple Toothpaste (>48% total TTS) and 12X in total Short Video quantity Overtook Competition and delivered record high Toothpaste Market Share this year.
PH TikTok Shop Toothpaste SOM
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