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4. The Hubs Report
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India
Key Business Highlights VW Purple: Our most successful Product Launch since 2005 after Colgate Active Salt
Prabha Narasimhan EVP, General Manager India
Repeat Rate%
Cum. New Trier Rate%
Top 10 percentile of premium launches
18%
14%
0.4%
0.2%
Avg NPD
Avg NPD
VW Purple
VW Purple
Reflecting on 2025, I am incredibly proud of how we navigated a complex operating environment. We faced persistent headwinds, from subdued urban demand and intense competition, to transitory disruptions following the GST rate revision. Yet, true to our spirit, we remained resilient. We pushed boundaries in Oral Beauty with the Visible White Purple Serum and made our premium portfolio more accessible than ever through eComm and Quick Comm channels. The highlight of 2025 was the Colgate Oral Health Movement , which enabled over 4.5 million people to assess their oral health status and even connected them with dentists for professional care. Seeing our work, endorsed by the Union Health Minister, validates our efforts , making this an important step towards putting oral care at the center of India’s health agenda. Beyond the numbers, our heart remains with our communities. We engaged with over 10 million children through our flagship CSR program, Colgate Bright Smiles, Bright Futures® . None of this would be possible without our incredible people. By championing a truly inclusive, hybrid culture that welcomes diverse talents, we’ve ensured that Colgate-Palmolive India remains one of the best places to work . As we see momentum returning across urban and rural channels, I want to thank my entire team for everything they did in 2025, and look forward to 2026 being a breakout year for Colgate India!
Outpaces our past launches
CP India NPD Y1 Net Sales (USD)
4.8 Mn
3.3 Mn
2.1 Mn
1.2 Mn
Charcoal Clean
VW O2
VW Purple
Vedshakti
The year gone by…
Refreshed Colgate PerioGard Launched at World Dental Show 2025
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