1
2 3
4. The Hubs Report
5
Greater IndoChina
Outstanding $ SOM performance Oral Care Thailand $SOM
35.5
34.8
34.4
32.9
32.3
31.6
30.4
Nikolaos Skourletis SVP, General Manager
28.4
28.3
28.0
26.1
25.3
24.5
24.3
24.3
2021
2022
2023
2024
2025
Toothbrush
Mouthwash
Toothpaste
Nielsen FY2025
2025 was a year of stellar performance for GIH. From OG% to SOM and from RGM to e-comm we managed to conquer new heights across focus areas and in all geographies. Our continuous success over the last years is mainly due to staying true to our strategy while being adaptable to whatever challenges the market brought our way. I wish to commend my team for their creativity, tenacity, and self-drive to win. 2026 requires us to reinvent ourselves and carve out new strategies and ways to keep winning in an environment where the previous recipes may not be working as well as they have been. I have full faith and trust in the GIH team and our commitment to superiority in everything we do.
Growing Pricing ahead of the market in all categories Oral Care Thailand RASP % growth
Category
2.7% 4.9%
0.4% 1.7%
-3.5% -1.4%
Nielsen FY2025
Taking Leadership in Vietnam Modern Trade Urban Urban - Modern Trade (SOB 31% of Urban)
The best is ahead of us!
25.8
25.3
25.3
24.6
24
24
Strong Double Digit Growth behind Oral Care leading by Thailand +16.2%, Vietnam 9% and IDC 25.5%
17.4
18
17
16
14.2
14.7
Colgate
P/S Closeup Sensodyne
FY23
FY24
YTD Sep25
Kantar Urban
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