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4. The Hubs Report
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South Pacific
Rolling out across out-of-home, digital and social in Australia and New Zealand, the playful “ Ajax Dictionary Of Disasters” campaign positioned Ajax as the trusted multipurpose cleaner that reclaims messy domestic disasters such as
“Eggsplosions”, “Spagbombs”, “Milkquakes” and ”Lambslides”.
Gregg Parsons SVP, General Manager
Click here to get more details on the campaign
"2025 was a great year and we’re turning up the volume for 2026! South Pacific is a dynamic and diverse hub that responds to market challenges with resilience and creativity. In 2025 we continued our positive momentum, outperforming the market, driving balanced growth through pricing and volume, supported by execution excellence, leveraging strong innovation and strengthening Revenue Growth Management fundamentals. In 2026 we’re proudly forging ahead with optimism, strengthening our relationships with retailers and oral care professionals; producing premium, innovative products; and improving our processes to fuel further growth. Our people remain our best asset though, enabling us every day to #MakeMoreSmiles!"
We’ve transformed our waste footprint: 93% of our packaging is now designed for circularity, driving a 25% total reduction in virgin plastic since 2019. From eliminating 90 million virgin plastic bottles via Palmolive and Ajax to selling 200 million recyclable toothpaste tubes, we’re delivering on sustainability. Across Australia and New Zealand alone, our shift to recycled plastic is removes 2,000 tonnes of virgin material annually.
Colgate Australia continued to build strong relationships with the oral care profession ,
The Colgate Pacific Fiji team held a first-of-its-kind "Smiles for Miles" activation, which generated massive social media engagement and empowered youths to focus on oral health, supported by strong in-store and outreach efforts and engagement.
positioning us as the No. 1 Brand Recommended Most Often (BRMO) by dental professionals for Oral Care, Toothpaste, Toothbrush and Mouthwash, according to independent market research.
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