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Amplify the newness of the new Palmolive Naturals
Content Pillar 1
Content Pillar 2
Content Pillar 3
Driving product superiority through the NEW Palmolive
Making the NEW Palmolive relevant to Gen Zs
Localizing relevance to encourage switch to the NEW Palmolive
THE NEW PALMOLIVE: TAKING OVER EVERY SCREEN EVERY STORE, & EVERY ROUTINE.
REACH: 10.9M 100% achievement vs. VTR benchmark
ENGAGEMENT RATE: 0.26% 128% achievement vs. ER benchmark
COMPLETION RATE: 12.9% 234% achievement vs. VCR benchmark
VIEW THRU RATE: 93.8% 100% achievement vs. VTR benchmark
Fueling the partnership through Niana’s fan base to keep POSH x Niana trending. Our goal is high visibility across every platform where Gen Z lives. With the elevated look for the NEW Palmolive, we are also aligning how our hero films and organic content are treated to give spotlight the NEW Palmolive. Every asset will lean into a fresher, more premium look that elevates Palmolive Naturals.
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