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4. The Hubs Report
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Greater China
Business Highlights
24 Quarters’ Growth Despite the Slowing Down Economy
Winnie Wong EVP, General Manager
Operation Efficiency Improved With Growing Margin and NPAT
Really proud of the team!
Premiumization Led the Growth
Thanks to our team for turning our strategy into a real competitive edge with agility and quality, allowing us to consistently outperform MNC peers and marked our 24th quarter of consecutive growth. We led the growth by premiumization through innovation, accelerating our digital commerce transformation, execution excellence and the operation efficiency via FTG and RGM. Beyond the metrics, it’s the team’s agility and courage that make our strategy work on the ground. In 2026, we will stick to these winning strategies to continue this momentum. The best is yet to come.
Business Model Transformed to Embrace Digital
Omni-Channel Execution Excellence Turbocharged NPD Launch
MPS
Purple
Total
Brand Superiority Grounded in Science, Brought to Life Through Compelling Content
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