Gems Publishing - October 2019

Gems Inside

p.5. Clif Bar: Business Done Right

p.1. Lessons I Learned From Dan

p.6. Goodbye Traditional Dentures — Hello All-on-4

p.3. Happening on Planet Gems

p.4. Asteroids on Planet Gems!

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advertisements via Google and Facebook. We spend about $3,200 on these campaigns, and on average, we are doing about $60,000 each month in stage one All-on-4 treatments. If you’re doing the math, that’s an additional $720,000 per year. The ROI on this marketing is phenomenal. 4. When coaching Gems Family Members with All-on-4 marketing, I also recommend they consider radio advertisements, specifically those that will run during drive time or on talk radio. This is when

people are actively listening to the radio as opposed to just listening to the radio for background music.

All-on-4 is an effective treatment option that can change your patients’ lives and your practice!

If you want to implement marketing strategies for the All-on-4 in your practice, contact your Personal Concierge to set up a meeting with your Gems Coach today.

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back to the kitchen until everyone’s taste buds were satisfied. The company even faced a lawsuit (fortunately, insurance covered it), and other significant hurdles in the early years. The grit and determination it took to build Clif Bar from scratch are two of the qualities that explain how Erickson has created a company that sticks to its gut. The unique culture encourages a healthy and active lifestyle, plenty of community involvement, and a good work-life balance. Guided by their five aspirations, which sustain their Business, Brands, People, Communities, and the Planet, Clif Bar puts people’s well-being at the forefront of its decision making. Employees are aware and passionate about the company’s values and how they guide what they do every day, a main factor helping to ensure their contentment at work. As one employee shares about their values, “Clif Bar goes one step (or ten steps) further with the aspirations. They give life to everything we do and serve as a barometer for the success and decision criteria for everything we undertake as a company. Never before have I seen a company operate with such a higher purpose."

It hasn’t been easy, but whenever these values have been tested, Erickson has always returned to the “why” of Clif Bar. In 2000, eight years after Clif Bar launched — and amid the offer of a tantalizing buyout — Erickson was tormented by the decision to sell. At the crucial moment, he remembered what it all stood for: Clif Bar was his parents, his family, his employees. “This is my life,” he realized in that moment. “It’s our employees; it’s my family; it’s named after my dad.” Kit Crawford, co-owner of Clif Bar and Erickson’s wife, sums up the reasoning behind the choice perfectly: “The power of a lot of money can do good, but business done the right way is way more powerful,” Kit says. Making the conscious decision to turn down a lot of money, Erickson realized he would much rather continue the challenge of “business done right” than put more money in his pocket. And, governed by the five aspirations, he’s stepped up to the challenge. In 1999, Clif Bar launched Luna Bar and later LunaFest, a response to women’s requests for a nutrition bar (sustaining our Brands). It was the first of its kind

in the industry and a clear winner. In 2003, Clif Bar began using organic ingredients in their products, adhering to their aspiration to sustain the Planet. Following the lead of companies like Patagonia, Clif Bar has onsite childcare for employees’ children, all part of their LEED Platinum certified “green” headquarters in California (sustaining our Communities). In 2010, Erickson and Crawford gave 28% of Clif Bar ownership over to their employees (sustaining our Business). Employee-owners enjoy perks like six-week paid sabbaticals after their tenth year with the company, and onsite trainers and workout space as well as paid gym time (sustaining our People). Reflecting on the journey and where Clif is today, Erickson thinks of the “happy nervous” he feels during an outdoor climb, like the intense one he did with friends up the side of Half Dome: “I never once thought I wasn’t going to make it,” Erickson says. “It’s the same way I feel about Clif Bar.” Erickson has brought that focus, determination, and optimism from his climbs and athletic pursuits to Clif Bar, and it looks like he got the recipe just right.

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