Last month, we talked about encouraging your patients to “Use ‘Em or Lose ‘Em” when it comes to dental insurance by utilizing our 100% DONE-FOR-YOU Gems Family Member GoldRush Patient Motivator. (By the way, it’s not too late to start this!) Every Dentist worth their salt knows this is a great way to end the last quarter of 2019, but there are other tactics you could deploy to boost your end-of-year profit, encourage returning patients, and … best of all ... set up 2020 to become your BEST YEAR EVER! Starting 2020 on a high note could be the difference between a high- performing year and another year of flat profits and stagnant referrals. However, each dental practice is different, and a generic outline for every practice could be useful but won’t maximize your potential. The road map to a killer year can be found WITHIN your practice.
which I replied, “Yes.” Nope! The teacher reached under the desk and pulled out a jug of water! As I poured the water, it seeped in all around the sand until every last molecule of air (and remaining space) was gone from the bucket.
AN IMPOSSIBLE REQUEST
The teacher then reached under the desk and this time produced a box filled with huge rocks … rocks far larger than the medium-sized rock with which we had begun. He asked me to put some of the “biggest rocks” into the bucket. Of course, that was impossible. There was NO WAY anything was getting into that bucket without something coming out, much less rocks that were larger than the biggest rocks I had already put in there! That’s when the lesson hit me like a ton of bricks … or, like a boulder. You cannot expect to reach your maximum potential when you spend your days focused on the small stuff: medium-sized rocks, pebbles, sand, and water. The biggest rocks represent the hardest tasks to accomplish, but they’re the most valuable to your practice and your life. They are the things you know you should be doing but never quite get around to starting. It’s easier to hack at email, restock or rearrange the shelves, check in a lab case, or make a few calls … but all those things can be fit (like the water and sand) in and around the bigger items. But you’ll never get to the biggest rocks … unless you begin with them! CLICK!
To find it, we suggest identifying what we call your “biggest rocks” and crushing them.
"You’ll never get to the biggest rocks … unless you begin with them!"
THE BUSINESS LESSON I LEARNED IN HIGH SCHOOL PHYSICS
The origins of this lesson stem back to high school when I was a young student and had volunteered to help my science teacher with a class lesson. Up in front, the teacher had a bucket, large and medium-sized rocks, pebbles, sand, and water. But what appeared to be a geology lesson turned out to be more profound than any other experiment. My teacher instructed me to begin filling the bucket with the medium- sized rocks. After I fit as many as I could in the bucket, I was asked to add as many pebbles as I could. Certain that I had packed the bucket to the brim, the teacher asked me to pour in the sand. I began to pour, and eventually, sand filled the crevices between the rocks and pebbles. The teacher asked me if I thought the bucket was full, to
FILLING YOUR BUCKET
Striving to be better in 2020 starts with how you set yourself up for success in 2019. You don’t have to fill your bucket each month with every obstacle plaguing your practice. Instead, begin by focusing on the biggest obstacles and opportunities, and knock out what you can. You’ll always have time, in the end, to sneak in the pebbles, sand, and water.
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