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Team up with your GG12 Coach and your team to brainstorm the TWO BIGGEST ROCKS, the greatest as-of-yet untapped opportunities most likely to help you achieve your goals this year. How can your team help you make your practice better? What do you need to do? What strategies should you be implementing? What Gem or challenge should your team attack next?
6. Have your Hygienists’ acceptance rates for Perio Phase I bumped up to AT LEAST 6–8 quadrants per week? (P.S. Until you share the rewards, this won’t happen!) 7. Have you been offering the best option quadrant care to EVERY recall patient who has multiple open leaking margins on decades old amalgams? These are just a few of the biggest rocks that may be blocking your road map, but any one of these adjustments could boost your revenue by at least $30,000–$70,000 per year, and some of them by $100,000-plus. Locating the biggest problems and opportunities in your practice and exactly how to attack them using the many Gems available to you will give you the best chance at your BEST YEAR YET! Call your Personal Gems Concierge to set up a call with your GG12 Coach and get started on boosting 2020.
Here are a few hints to get you started:
1. Have you hired a Periodontist? An Orthodontist? An Endodontist? 2. Did you review your fees and “equilibrate” those which were low with respect to the rest? 3. Did you START TESTING multiple simultaneous advertising media? 4. Have you completed a DIAGNOdent (SOPROLIFE, Canary, CariVu etc.) exam on EVERY patient in your practice? 5. Did you bump your fluoride acceptance to over 95% on ALL adult patients?
Business Done Right
“This is really terrible. I can make it better.”
his frustration at the lack of tasty energy bars, and his mom’s baking skills to the kitchen to create a bar that people would actually enjoy. Today, Clif Bar employs over 1,000 people and has given away over $8 million in philanthropic donations. Last year, the company was a certified Great Place to Work, a testament to the positive culture and strong sense of community Erickson has built. Clif Bar offers matching funds, and employees get PTO (paid time off) for volunteering — something encouraged as part of the company’s emphasis on giving back. Of course, Clif Bar wasn’t an overnight success. Erickson and his mom experimented and tested their initial product, returning to the kitchen time and again to adjust the recipe. They brought their bars to bike races and passed them out to friends — and went
So begins many a great entrepreneurial journey. Some 100 miles into a grueling 175-mile bike ride, these also happened to be the exact words Gary Erickson spoke. Long before he became the founder and CEO of Clif Bar & Company, he was about to eat his sixth bland, dry, tooth-achingly hard energy bar, and he’d had enough. At the time, Erickson worked at a bike seat factory and moonlighted as a baker. Growing up, his Greek mother and grandmother taught him how to make delectable pastries, and those skills matured well, lending themselves to a burgeoning business Erickson named Callie’s Sweets and Savories, after his grandmother.
Following the “terrible energy bar incident,” Erickson brought his experience as an athlete,
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