Roz Marketing - September/October 2020

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11271 Ventura Blvd. #612 Studio City, CA 91604 Inside This Issue pg 1 ∙

Build Trust With Your Marketing Message

Food for Thought

pg 2 ∙ pg 3 ∙ pg 4 ∙ pg 5 ∙

From the Practice Corner

Member Spotlight

Announcing for the First Time Ever! A New Mastermind Program

Shout Outs!

pg 7 ∙ pg 8 ∙

IRS Terror Tale of the Month

Usually when people lie on their tax returns, they claim to have made less money than they actually did. In a surprising turn of events, this month’s Terror Tale features a celebrity who is accused of lying on her tax returns by claiming to have made more money than she actually did. Kylie Jenner, part of the Kardashian clan and the celebrity in question, once again finds herself in the midst of a scandal. But her current situation is way more serious than her previous one, where she denied getting lip injections and then finally fessed up to themon the reality show, “Keeping UpWith the Kardashians.” The reality TV star and Instagram influencer could face up to five years in prison, as well as pay fines, after being accused of lying to the IRS about her earnings in order to gain billionaire status. In 2019, tax documents Jenner provided to Forbes prompted the publication to name her, at just 21 years old, the youngest self-made billionaire and featured her on the cover of the magazine. Her wealth came largely fromher makeup company, Kylie Cosmetics. However, the young“billionaire’s”story started to fall apart after Jenner sold her company to beauty giant Coty. Reports fromCoty released after the sale revealed that Kylie Cosmetics was much smaller and less profitable than Jenner IRS Terror Tale of the Month Beauty Billionaire Caught Lying About Income — Faces 5 Years in Prison

had claimed. The scandal brought her billionaire status into question. Forbes journalists compared the documents provided by Jenner with the reports for Coty. After recalculating Jenner’s net worth, Forbes determined that she is not in fact a billionaire—merely a $900 millionaire. While Jenner is still more than well off financially, there is the question of whether or not Jenner filed fabricated documents with the IRS or merely faked paperwork in

order to get a top spot in the Forbes article. Even if her goal was to get a magazine cover and not to commit tax evasion, if Jenner is found to have falsified her income with the IRS, she could be looking at hefty fines and prison time. While many celebrities might be able to get away with lying about lip injections, even influencers can’t get away with lying to the IRS without paying a price.

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