GIVE YOURSELF THE GIFT OF CHOICE THIS YEAR
In 2010, I chose to see the shift to online, and the oncoming reality that more people would choose at-home tness. I could see people would want more time and convenience. We were already becoming a stressed-out society, and the mobile phone was becoming an addiction that would drain our attention. That’s why I chose to let go of my ego and my reality that I owned a brick-and-mortar facility. I would need to not hold on to the 10 years prior, learn to let go, and skate to where a new puck was shifting. How long have you been idly sitting by without looking into the crystal ball of reality and forecasting that change would be necessary? What choices are you making about how you continue to earn money, where you work, how you live, how you invest, and how evolutionary you are? I chose not to listen to the critics about network marketing companies. That became an additional way to make money that sheltered me from the commoditization of the studio business that has left so many who came up with me at the same time in the industry, sliding further back or stuck at the same place. It left them barely scraping by, barely hanging on to relationships, stressed-out, wondering why things that used to work so well were no longer getting the job done. I keep using the word “choose” because it is the gift — the gift I want you to unwrap. You are always free to choose. Choose better. Choose differently. I chose to not live under the onslaught of low margins or having to live in one location because I had started in brick in mortar. That fact didn’t mean I had to stay there. I chose to move to Santa Monica for two years because I could. How? Because for years prior, I had studied new things and asked different questions. Now, my work and my money could move with me. I chose to move to Venice and Sherman Oaks for two years before nally settling in Temecula — wine country. I could bounce around and test the waters of where I wanted to nally settle down only because I got evolutionary in my thinking. I share this because you must gift yourself the challenge to question where you live, how you choose to live, and where and how you make money. Is the excuse, “I don’t know how to do the ‘online thing’” still on your lips? Hey, what courses did you take, books did you read, coaching programs did you invest in, or masterminds did you seek out? If your business is struggling because of “Amazon, and online, cheaper solutions” or you name it, just insert the reason. Hey, what did you do to create more value, differentiation, or customers who are so completely married to you that no force could tear you asunder? You can’t make more money?
Happy Holidays. I want to give you a gift this year. I can’t wrap it. I can’t mail it. I can only point to it.
You will be responsible for giving this gift to yourself. I will shine the light on its importance and hope you nd this under your tree Christmas morning and carry it into every new year from here on out.
This year, gift yourself and those around you ... clarity .
Clarity in self, in business, in thinking, and in your future.
Decide who you are going to be. I mean really decide who you are going to be.
This year, I watched many people who professed to be committed to their missions waf e, second-guess themselves, and back down from their commitments and convictions because times got tough. Or they gave up because distractions and other seemingly easier paths appeared. There is one undeniable truth: How you do anything is how you do everything. Who you are, what you believe in, and your mission should not be so easily swayed because things are tough. They should be like a marriage — secure through good times and bad. Decide who you are going to have as customers. If you want tire kickers and people who can’t afford you, then be okay with that. Be okay with struggling for money; be okay with returns; and be okay with people who never ascend to paying you more. You need to decide to go after people who can afford to pay you, see what you offer as valuable, and want you to guide them to higher and higher levels of performance. Decide what you have to do every day to earn a place at the table of excellence. If you believe you can be half in and half out of your life, well then, be okay with what you get. It could very well be that lack of consistency in your commitments is the core reason why you’re struggling to break through. I know this is a little tough love for your stocking this year. But if you decide to choose differently, you can be a gift to so many others around you that it’s worth being on Santa’s tough-love list. Be thankful you get to decide. We all have to acknowledge the reality of choice and decision. It’s the great equalizer, and the grand opportunity. It is the wrapping around this gift. Have you been in your industry for ve years, 10 years, or 20 years, and you’re still struggling nancially? And now, online and at- home solutions threaten you? Hey, what decision did you make for thousands of days that has left you nancially struggling so you are being threatened vs. choosing to switch up your game plan? Every day, you get the chance to decide and choose to shift gears.
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Published by The Newsletter Pro • www.NewsletterPro.com
Vito Lafata • www.vitolafata.com
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