DON’T VALUE BEING INTERESTING OVER BEING MEANINGFUL
a coach, buy a course, read books, or get into a mastermind where sales are talked about — not just some feel-good mastermind, but one that offers a road map to help you sell more of what you do and what you offer. I teach this for building online brands at thevisionaryplanner.com. In the vein of accurate thinking, what you want to avoid at all costs is delusional thinking. It’s a mental hazard that can drain the bank account, drain your belief in yourself, and drain your relationships. Don’t glom onto the utterly deceptive and meaningless facts like views and traf c are the end goal. Sales are the end goal — no sales, no change, no impact, no business. If you want more money, study more sales. Nothing happens without sales. My father taught me to be proud of that. It was the greatest gift besides our immigrant work ethic he never let slip from our minds. There are always a lot of useless or misleading facts swirling around as we are indoctrinated to watch and emulate media and entertainment personalities. And while you can always nd a few people to support any idea you hold dear, it nevertheless doesn’t change the fact that it’s wrong. It just makes you feel better about yourself. The trick and skill of the entrepreneur is to wade through all that BS and only nd the actual, useful, meaningful, revealing, and relevant facts and hold them up, keep your eye on them, and listen to them. All the belief in the world can’t change facts. Money follows facts. Period.
Today, with social media as one of the major strategies for growing your brand, we are slipping into giving too much weight to false metrics, such as views, likes, and traf c. This is dangerous thinking — inaccurate, to be exact. The ght for more likes, views, and traf c shouldn’t be your top priority. Time is precious and you gotta know where to spend it.
Money and sales = business.
The rest = ego, delusion, and no business.
If someone pays you money you can take to the bank, you got something. If they just hit like, comment, and engage but never part with their money, you got nothing. Your product isn’t marketable. Your service is not valued. This desperate desire for likes and being liked or watched live is something social media has approved, as if that equates to success — and more importantly, money — and it’s got you chasing unfruitful behaviors. It has you spending a ton of time trying to display your life for consumption and your knowledge for free. Views mean nothing unless they equal sales. Remember that. It’s not popular to hear and painful to realize, but ultimately accurate. Accurate thinking can save you a lot of angst, despair, and false hope, which leads to letdown. Money comes from sales, not views.
To be fair, there are ways to monetize views. If you don’t know them and you’ve been getting a lot of views and traf c but no sales, get
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Fitnesspreneur Life • www.vitolafata.com
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