THE PIVOT ALLOW YOURSELF TO
didn’t dwell on it or allow it to consume my energy and my focus. When I closed my studio after 10 years, I looked fondly one last time, remembered the good and the bad, felt thankful for my time there, and then aimed straight into the new pivot I was making. I aimed to be a completely online entrepreneur and focused on what that would require of me in terms of study, attention, attitude, and more. The list goes on. Where might you need to start seeing a pivot for your life? Are you still doing business the way you were ve years ago? Ten years ago? Are you worried about what people will say about you if you decide to pivot and make a change? Is your ego the Achilles heel that will take you down, or worse, have you slowly withering away in a world that moves faster every day and, in the grand scheme of it all, rewards only the brave, the courageous, and the legacy chasers?
If you’re in one market for a long time, it’s either going to start plateauing on you, going down, or you’re going to have to keep reinventing inside the market. I didn’t know I was going to become a teacher of visionaries in 2002 when I became a trainer. I didn’t even know I would be a studio owner when I started out. I sure didn’t envision being an online entrepreneur. But I live by a set of principles that de ne my choices, shape my decisions, and help me navigate the unknown of constant change. One of my rules of life and principles of conduct is to always be evolutionary. A staunch advocate of science-based thinking, I’m fascinated by the concept of evolution. I even named my old studio Fitness Evolution because I believed as a core principle that tness would always be evolving. Our tagline was “ tness evolved” and it still applies today, even though I no longer have a studio. Fitness is constantly evolving as we learn more about the body, as our behavior changes with technology, as we understand more about human psychology, and as our habits evolve with the modern age. It’s because of this willingness to evolve that my career has been long and fruitful while many others have suffered. Even in times when change comes and dips occur, I can see further down the road and make adjustments or do what I like to think of as pivots. I allowed the pivots to come and didn’t ght them. I didn’t lose emotional energy with sadness about moving on or letting go. It’s not that I didn’t mourn or have nostalgia for parts of my past, I just
In a world where you need to be able to move on a dime, the greatest asset you can have is belief.
Belief is the strongest asset and strength a man, woman, or child can have.
When I left the studio world, I believed in what I was doing. I believed that the online world was something we couldn’t ignore, so I moved without worrying or fretting about what anyone would say. When you believe in and stand up for something, others will only have two choices: a) get out of the way, or b) come around to your point of view.
Which one do you choose?
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sell, to market, to change, to be disciplined and consistent, and to develop your mind.
Odds are at some point, you’ve clawed, scratched, and dug deep. I know that about you, even if we are only acquaintances. Never forget that your customers and who you choose to do business with have as well. And even though most of you who have begun or are at the top of your mountain don’t expect it, it’s nice to know it, and to know that others, such as myself, respect it.
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Vito Lafata • www.vitolafata.com
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