The IN4 Group Impact Report: 25-26

SOCIAL VALUE

The AI Content Creator programme demonstrates how combining creative talent, AI capability and employer-led learning can create strong progression outcomes for young adults while delivering significant social and economic value for Blackburn with Darwen and the wider Lancashire region.

£407,202 SOCIAL VALUE GENERATED

“I’ve learned how AI can make content creation easier. I would say it is user-friendly, less time- consuming, and helpful in creating ideas. These features inspired me to use AI platforms, as they make day-to-day life easier. AI is the future; it’s one of the fastest- growing technologies and helpful in various ways. Blending with AI means blending with the future.”

“On the programme, the value provided and the knowledge given is immense. It’s important to learn AI content creation skills because it frees up so much time and mental space for your admin work, and it leaves space for the decisions you need to master.”

£9.60 SOCIAL RETURN ON INVESTMENT for every £1 invested

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