The State of Content Marketing Report 2019 by SEMrush

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Industry Blogs Top-performing Articles by Length

AVG. LENGTH OF TOP-PERFORMING ARTICLES BY INDUSTRY: NUMBER OF WORDS

Marketing Travel Real Estate Fitness and Health Insurance

5714 4309 4203 4056 3791 3777 3674 3176 2993 2544

What we did: We picked the top 20 traffic-yielding articles from each of the considered blogs and calculated their average length.

Pharmaseuticals Online Education Jewelry Home and Garden Automative dealerships

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