The State of Content Marketing Report 2019 by SEMrush

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Industry Blogs Top-performing Articles by Type

DISTRIBUTION OF TOP-PERFORMING ARTICLES BY TYPE

PHARMA- CEUTICALS

ONLINE EDUCATION

FITNESS AND HEALTH

JEWELRY

TRAVEL

2.40% 5.50% 20.4% 7.50%

5.10% 3.70% 9.30% 20.9%

Guide How to Questions Lists

Guide How to Questions Lists

2.40% 7.50% 14.2% 15.9%

4.30% 9.70% 15.0% 11.5%

Guide How to Questions Lists

Guide How to Questions Lists

3.60% 5.10% 10.8% 13.8%

Guide How to Questions Lists

What we did: We picked the top 20 traffic-yielding articles from each of the considered blogs and determined the most frequent types of content seen there.

AUTOMATIVE DEALERSHIPS

HOME AND GARDEN

INSURANCE

MARKETING

REAL ESTATE

4.10% 9.50% 17.3% 12.8%

Guide How to Questions Lists

5.50% 13.0% 12.9% 23.6%

Guide How to Questions Lists

3.60% 7.40% 24.2% 13.8%

Guide How to Questions Lists

1.20% 13.8% 20.4% 17.4%

Guide How to Questions Lists

4.40% 10.9% 14.2% 11.9%

Guide How to Questions Lists

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