26 / 62
Key Takeaways AK AW Desktops still lead. In the era of smartphones, more than half of blogs’ traffic comes from desktop. The only exceptions are in the leisure-related industries — Travel (49.6%) and Jewelry (41.2%). Organic search is king. It’s the prevailing source of traffic for absolutely all considered industries.
No two industries are alike in promoting their blogs, though some general tendencies are clearly seen.
If not organic, then direct. It’s quite surprising that 15%-24% of traffic in all industries is direct, which gives it second place. Social media is underutilized by most industries other than Fitness and Health (4.73%), Home and Garden (5.2%) and Pharmaceuticals (4.83%).
Made with FlippingBook - Online magazine maker