The State of Content Marketing Report 2019 by SEMrush

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H1 Length Impact on Performance

H1 LENGTH IMPACT ON PERFORMANCE Avg. Monthly Unique Pageviews

H1 14+ H1 10-13 H1 7-10 H1 <7

222 162

97 47

0

40

80

120

160

200

240

H1 LENGTH IMPACT ON PERFORMANCE Social Shares

What we did: We compared H1 length against the average monthly number of unique pageviews, shares on Twitter and Facebook, and backlinks the article had.

H1 14+ H1 10-13 H1 7-10 H1 <7

41 30 19 8

0

10

20

30

40

50

H1 LENGTH IMPACT ON PERFORMANCE Backlinks

H1 14+ H1 10-13 H1 7-10 H1 <7

15 8 3 2

0

5

10

15

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