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Distribution of Heading Depth on Performance
DISTRIBUTION OF HEADING DEPTH BY PERFORMANCE Low performance
DISTRIBUTION OF HEADING DEPTH BY PERFORMANCE Medium performance
No h2 h2 only h2 + h3 h2 + h3 + h4
34% 34% 23% 9%
No h2 h2 only h2 + h3 h2 + h3 + h4
29% 31% 30% 10%
HEA
What we did: We looked at the percentage of articles with different structures (presence/absence of H2, H3, H4, etc.) in each of the performance groups assigned based on traffic, social shares, and backlinks: 20% of highly performing, 20% of low performing and 20% of average performing.
DISTRIBUTION OF HEADING DEPTH BY PERFORMANCE High performance
No h2 h2 only h2 + h3 h2 + h3 + h4
24% 29% 36% 11%
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