The State of Content Marketing Report 2019 by SEMrush

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Number of Lists Impact on Performance

NUMBER OF LISTS IMPACT ON PERFORMANCE Avg. Monthly Unique Pageviews

NUMBER OF LISTS IMPACT ON PERFORMANCE Social Shares

5 lists / 500 words 4 lists / 500 words 3 lists / 500 words 2 lists / 500 words 1 list / 500 words no lists

15 9 10

5 lists / 500 words 4 lists / 500 words 3 lists / 500 words 2 lists / 500 words 1 list / 500 words no lists

208 85 76 59 53 53

4 5 7

LIST 12 0 16 4 8

0

60

120

180

240

What we did: We looked at the number of lists per 500 words of the article and compared it against the average monthly number of unique pageviews, social shares, and backlinks it had.

NUMBER OF LISTS IMPACT ON PERFORMANCE Backlinks

5 lists / 500 words 4 lists / 500 words 3 lists / 500 words 2 lists / 500 words 1 list / 500 words no lists

8 10

7 5 4 6

0

3

6

9

12

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