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Key Takeaways AK AW The longer the better. Articles that have long headlines and contain more than 3000 words perform better in all respects (traffic, backlinks, and social shares). This may be related to the value they deliver compared to bite-sized content. Headlines can improve performance. Really long headlines of 14+ words turned out to be the most effective for driving traffic, social shares, and backlinks. Moreover, 36% of articles of the “high performance group” contained at least H2 and H3 in their structure.
We found no secret technique that will make your content perfect. However, there are definitely some tricks that can increase the amount of traffic and the number of backlinks and social shares you are getting.
Building links requires effort. The number of links an article can get depends on many factors such as article length, H1 length, and H1 type. Answers to questions and How-to articles tended to get slightly more backlinks than articles of other types, but the difference was not significant enough to draw any conclusions. Listicles drive shares and traffic. Articles with lists were found to be the most shared and traffic-yielding content format, followed by guides and “how to” articles. In general, blog posts with a special title (lists, guides, questions) are more likely to have a higher performance in terms of shares and traffic.
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