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Content Marketing Tactics and Metrics
WHAT ARE THE KEY METRICS YOU USE TO MEASURE YOUR CONTENT SUCCESS?
76% 62% 60% 47% 39% 37% 31% 25% 22% 19% 6%
Organic traffic Leads Sessions / Pageviews Conversion rate
Time on page Social shares Bounce rate ROI Backlinks Comments Other
0
20%
40%
60%
80%
THE MOST COMMON “OTHER” RESPONSES INCLUDE: Sales/Purchases; Newsletter subscriptions; Reach/Impressions; Keyword rankings; CTR.
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