The State of Content Marketing Report 2019 by SEMrush

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EQ IRE

Top Required Skills

Successful content marketing often requires having a very broad skill base. Depending on the employer’s brand, it can be anything from storytelling or analytics to basic design and even coding.

The SEMrush Academy Team analyzed the requirements stated in 17,000+ content marketing job descriptions posted in different countries to make a list of the skills that are absolutely essential for a strong Content Marketing specialist.

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