The State of Content Marketing Report 2019 by SEMrush

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Top 10 Skills Required In The Content Marketing Industry

29 % Analytics

38 % SEO

50 % Social Media

12 % Adobe

81 % Marketing

What we did: We analyzed the employers’ requirements mentioned in the job offers. The percentage shows the mentions of a particular skill in the total number of Content Marketing job offers.

17 % Metrics

42 % Strategy

37 % Research

Email Marketing

25 % Editing

11 %

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