FROM OUR FAMILY TO YOURS, THANK YOU! IN THIS DIFFICULT TIME, WE’RE GRATEFUL FOR OUR CLIENTS, FRIENDS, AND EACH OTHER
There is a lot of negativity in the world right now, but here at the Chiro1Source office, I’ve felt incredibly blessed,
Here at Chiro1Source, we’ve been trying to do our part by keeping supplies in stock. Cleaning supplies in particular have been in high demand, and we’re working hard to make sure all of our orders are filled and our clients can get what they need. It’s been a challenge, but it has also forced us to be more focused than ever. Personally, I’ve been relying on my routines to get me through this crazy time of uncertainty and social distancing. I had some rituals set up before things went nuts, and sticking with them has helped me push through. As of this writing, I’m still working out, eating healthy, and relying on the words of experts like Navy SEAL David Goggins to keep me motivated and focused. Another thing that’s been getting me through has been good news! It’s been easy to find here in Farmville. People here are banding together to support local restaurants, and my church is even filming services and putting them on YouTube to keep us connected. This pandemic definitely brought out the worst in some people, but I think for 99% of us, it brought out the best. One of my favorite stories to come out of Farmville so far is the tale of the fifth-grade teachers who got together to make a video for their students over spring break. Instead of just filming a typical video message, the four of them got creative, taking inspiration from James Corden’s "Carpool Karaoke." They all hopped in a car, cranked up the music, and sang and danced their way through the message. It was so awesome and uplifting to watch that it went viral, getting more than 15,000 views in just a few days. So thanks, H.B. Suggs Elementary School teachers, for making me and the rest of the country smile! Apart from funny videos, one thing that has been comforting for me is knowing that we’re all in this together. I knowwe’ll get through the pandemic and come out the other side to whatever the new normal looks like. And when we do, we’ll deal with that together, too! In the meantime, I’m thankful for the support Chiro1Source has had for all of these years and continues to have. We couldn’t do this without you.
supported, and loved over the last few months. No one could have predicted this pandemic or how our staff, community, and clients would react in the face of it. But I think even if I’d tried, I never would have guessed how much we’d all come together.
I’m not going to lie, we’ve had a few hiccups as we’ve responded to the pandemic. But our clients have been unfailingly patient, supportive, and caring as we’ve figured things out, and I’m beyond grateful for that. Those positive attitudes are even more incredible considering most chiropractors across the country have stayed open and continued to work through the pandemic. I can’t imagine how stressful it must be to work in close proximity with patients every day while the threat of the virus hovers. It’s amazing that our clients have the heart and determination to keep caring for people even now.
Wishing you safety and good health,
KEEP YOUR BRAIN YOUNG 3 TIPS FOR GOOD BRAIN HEALTH FROM HARVARD MEDICAL SCHOOL As we age, our bodies change, including our mental functions. Cognitive decline is one of the biggest fears of aging, but it’s not inevitable. Though we’re still learning new things about how our brains work, there’s a lot of scientific research that shows how to keep your brain young. If you want to keep your mind sharp throughout your lifetime, then follow this advice from Harvard Medical School.
GO THE CLE AND PURIFY T
Now more than ever, it’s important for chiropractors to offer their patients treatment in a clean, sterile, odorless environment. You’re probably already doing the best you can to provide that with disinfectant, regular surface wipedowns, and protective gear like gloves and masks. However, you can take another step: investing in an air purifier.
1. GET A GOODWORKOUT.
Exercising regularly helps all the muscles and organs in your body, even your brain! A good workout can lower your blood pressure and improve your cholesterol levels, which help your brain and your heart. Harvard Health Publishing, a website of Harvard Medical School, also notes that “animals who exercise regularly increase the number of tiny blood vessels that bring oxygen-rich blood to the region of the brain that is responsible for thought.”
2. PAY ATTENTION TO YOUR MENTAL HEALTH.
You might remember the old Alpine air purifiers that were all the rage in the 1990s. They were some of the first purifiers to generate negative ions, which clean up the air and leave it smelling fresh as the breeze after a thunderstorm. Those purifiers were the first generation — nowwe’re on the fifth! In this latest generation, the My Triad Aer purifier is our favorite product on the market. It uses a process called photocatalytic oxidation to remove bacteria, viruses, and organic pollutants like pollen, dust mites, and pet dander from the air and nearby surfaces. The Triad comes in a full-size version to purify an entire 3,000-square-foot office
Poor mental health can lead to impaired cognitive function. Chronic anxiety, depression, and exhaustion tend to cause low scores on cognitive function tests. But test scores aren't necessarily a sign of future cognitive decline, and Harvard Health Publishing urges readers to maintain good mental health and get restful sleep, as they are “certainly important goals” for improving cognitive function and overall well-being.
3. STAY CONNECTED.
It’s not enough to focus on yourself. In order to maintain your long-term cognitive health, you should also focus on your connections with other people. According to Harvard Health Publishing, “Strong social ties have been associated with a lower risk of dementia, as well as lower blood pressure and longer life expectancy.” Make new friends, stay in touch with family members, and maintain positive relationships in your life.
They say an ounce of prevention is worth a pound of cure. This is certainly true when it comes to your brain health. Do what you can today to protect your mental functions tomorrow.
SUMMER BARBECUE SUNSHINE GEMINI FATHER’S DAY BEACH HOT PEARL ROSE SOLSTICE
E EXTRA MILE TO EAN YOUR CLINIC THE AIR YOUR PATIENTS BREATHE
'THE HAPPY CUSTOMER HANDBOOK' HEAR FROM KEITH LEE!
About a year and a half ago, we started using Keith Lee’s Make-You-Happy Customer Service system here at Chiro1Source. Everyone loves what Keith teaches, and in fact, his teachings led to this monthly newsletter. So I asked Keith if he would share his customer service advice in this newsletter. He agreed to be a regular contributor AND offered to give you his book “The Happy Customer Handbook: 59 Secrets to Creating Happy Customers Who Come Back Time and Time Again and Enthusiastically Tell Others About You” for free! He just asks that you pay $2.97 for shipping and handling. Keep reading to find out how to get this resource. Here’s more from Keith.
or a miniature version for a single room, and it’s just about as high-tech as air purifiers get. Not only does it fight odors but it also helps ease allergy and asthma symptoms and protect your health by stopping pathogens before they reach you.
Another perk of the Triad is that it doesn’t need constant filter replacements. In the past, companies that manufactured air purifiers sold
the units cheaply but made a huge profit on replacement filters. The Triad still has a filter, of course, but you can pop it out and wash it at home without ordering any new parts! Our clients use the miniature Triads in their treatment rooms and sell them to patients for their homes, and we use the larger ones in our own warehouse. Josh even keeps a miniature at home near his cats’ litter boxes to kill the smell, and it works like a charm.
INCREASE YOUR BOTTOM-LINE PROFIT BY 25%–95%.
Harvard Business Review reports that if you can prevent 5% of your customers from leaving, you can increase your bottom-line profit by 25%–95%. A U.S. News & World Report study found that the average American business loses 15% of its customer base each year. Take a look at these statistics:
If you want to learn more about the My Triad Aer, there’s a 15-minute video on our website that will walk you through everything you need to know. Visit Chiro1Source.com/air- purifiers_c_90.html for the latest information on how to protect your patients’ health.
• 68% of customers who stop buying from one business and go to another do so because of poor or indifferent service.
• 14% leave because of an unsatisfactorily resolved dispute or complaint.
• 9% leave because of price.
• 5% go elsewhere based on a recommendation.
• 1% die.
SO 82% GO SOMEWHERE ELSE BECAUSE OF A CUSTOMER SERVICE ISSUE!
With this information from Harvard Business Review and U.S. News & World Report, if you’re serious about staying in business, you'd better be serious about customer service.
What’s sad for you and me is that most of those customers or patients who leave don’t bother to complain. They just leave and don’t come back. Then you’re stuck spending a bunch of time, money, and resources trying to get new patients when consistent and persistent messages and training for team members and patients would have prevented them from leaving in the first place.
It’s been shown time and time again that getting new patients is one of the most expensive things you do. Once we get a new patient, we simply can’t afford to lose them.
My goal for you with these articles, and my book, is for you to create raving fans who come back time back time again and enthusiastically tell others about you.
Start now by getting “The Happy Customer Handbook” for free at KeithLee.ClickFunnels.com/the- happy-customer-handbook.
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P.O. Box 28 Farmville, NC 27828
A Thank-You From the Chiro1Source Family
Harvard’s Tips to Keep Your Brain Young
How to Go the Extra Mile to Clean Your Clinic
The Happy Customer Handbook
The Secret to Leading in a Crisis
UNSURE OF HOW TO LEAD YOUR BUSINESS THROUGH A CRISIS? ‘THE AGONY OF DECISION’ HAS ANSWERS
When business coach and scholar Helio Fred Garcia published “The Agony of Decision: Mental Readiness and Leadership in a Crisis” back in 2017, he had no way of knowing that a pandemic would break out just three years later. Now, his book about how to make tough calls under pressure is more relevant than ever for entrepreneurs.
As one Amazon reviewer writes, “Helio Fred Garcia provides a thorough discussion of the do’s and don'ts of crisis response with both current and historical events (remember Exxon Valdez or Tylenol?) that clearly demonstrate the right way to respond … and the gateway to disaster.” With more than 30 years of experience mentoring massive international companies and nurturing business leaders at top American universities under his belt, Garcia is the perfect person to give voice to these tough lessons. His prose is self-assured, knowledgeable, and easy to read, which makes “The Agony of Decision” a surprisingly comforting book for an entrepreneur going through hardship. There’s a reason BookAuthority named it one of their best crisis management books of all time! In the last few months, the coronavirus has proven to be the ultimate test of crisis management. If you’re in the process of figuring out how to lead your business effectively through the turbulence and could use a decision-making toolkit to help you when the phone rings with bad news, “The Agony of Decision” might be your ideal summer read.
“The Agony of Decision” teaches that when your company is on the line, it’s quick thinking — more than smooth communication, effective execution, or even expertise — that can save it. The book offers a framework to guide you through the decision- making process, helping you identify and weigh each outcome, then choose the right one. Answer that first big question, Garcia teaches, and the rest of the tumblers will click into place, allowing you to lead your company forward. To prove it, he weaves his personal experiences and decision-making scaffolding with notable stories of past business failures and successes.
Published by The Newsletter Pro www.TheNewsletterPro.com
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