C Business Development Plan - Family - 2019-2020 2

1.3 Profile of current client base (age, types, where they live, what they do)

 Our client base is extremely varied given the long history of the firm, the type of work we do and due to the various sources of work to our team.  Historically our clients were from the Sale & South Manchester/North Cheshire area however that is no longer the case. We have many clients particularly from other parts of Greater Manchester, Lancashire, the South East and further afield including the Middle East, Singapore, Barbados and elsewhere.  Our clients include those with little wealth through to multi-millionaire business owners, barristers, judges, other professionals including accountants and a number of doctors. We also have dealt with a number of professional footballers and some celebrities.  Our average case is a family with a house, pensions and other assets worth in the region of £500k-£1M but we often deal with cases with multi million pound assets, including pension funds.

1.4 Top Sources of Business

The majority of our cases come used to be from former clients who refer on work to the team and

whilst this is still a major source of work google searches are really working for us. We believe that

the positive posts that have been added to our google reviews (& others) have had a significant

impact on the amount of enquiries we have received. This coupled with blogging etc. means that

family is often top of the rankings, or at least on the first page when searching for family cases.

We do not pay for google ads like most firms do and we can be proud of the fact that we have

done this without paying expensive fees for doing so!

Other work is flowing through from the LGBTF where we hold a monthly clinic and other personal

referrals direct to each team member.

We receive a steady flow of inter professional referrals (some of whom are also our main

competitors) including:

Weightmans

Laytons

Mills & Reeve

Irwin Mitchell

JMW

Hall Brown

Various individual barristers

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