The Problem: A Great Product in Need of Modern B2B Marketing Creating a stronger brand image or sales pipeline is challenging even with a winning product—unless you deploy a solid marketing strategy. CareATC recognized this in 2019. The company had a proven healthcare solution that was popular in several states, helping organizations lower expenses and improve population health with worksite and shared-site clinics, personalized health assessments, engaging wellness programs, health coaching, and data analytics. But despite it all, they were having trouble expanding their foothold to the rest of the country. The company primarily relied on a basic sales-driven marketing strategy, but they needed a more advanced solution. The healthcare provider needed a modern marketing engine to expand its business, and the traditional in-house method wasn’t producing the impact they desired. That’s when CareATC decided to shift to marketing as a service (MaaS), a modern delivery model that integrates both onshore and offshore resources, and removes the need to recruit, train, and keep an expensive in-house marketing team.
The result? Augmented and on-demand capacity to develop the marketing engine they needed to propel their business forward—without a hefty investment.
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