The Solution: Marketing as a Service
To grow their business and reach more potential prospects, CareATC partnered with 2X, a B2B-focused MaaS firm, in Q3 of 2019. In two weeks, 2X turned on numerous core marketing programs for CareATC, creating a fresh total addressable market (TAM) database and a content strategy to produce engaging new sales marketing assets to create leads by widening the company’s reach. MaaS enabled CareATC to address five of its biggest marketing woes, while bolstering both demand generation and pipeline acceleration.
• Mobilized a strategy to distribute content consistently and generate interest in target personas • Activated email outreach campaigns, social media, and digital advertising
1
More effective demand generation programs
• Built a new total addressable market database • Scrubbed the previous database of outdated contacts
2
A new, clean database
3
• Audited, realigned, and beautified marketing and sales assets across various touch points
Stronger branding and messaging
© 2021 2X | Marketing as a Service. All rights reserved.
3
Made with FlippingBook Ebook Creator