How Shifting to a New Marketing Operating Model Generated $20 Million in Sales Pipeline in One Year
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Pipeline improvements
• Started nurture campaigns to accelerate pipeline and warm leads
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• Initiated revenue operations— marketing and sales pipeline analysis and weekly reports
Sales and marketing alignment
After one year, the results MaaS produced for CareATC were staggering:
A Snapshot of the Results MaaS Achieved
600+ Marketing- Qualified Leads Generated
11.3M in Marketing
Above $28M in Sales Pipeline Accelerated
Generated Pipeline ($1.9M Closed Won)
CareATC went from having a basic marketing functionality to a modern, transformative marketing engine that proactively supplies the sales and the executive teamwith actionable insights. B2B marketing’s ultimate goal is to contribute to the sales pipeline and help sales convert that into revenue. By redirecting CareATC’s existing marketing budget from basic practices to proven MaaS methods, 2X achieved these results at an equal or lower cost than mainstreammethods (think internal agencies, onshore agencies, and freelancers). Moreover, by taking operations offshore, CareATC received more value for every marketing dollar spent. This shift in marketing strategy was the transformational spark CareATC needed to grow its business significantly. 2X is a valuable extension of our marketing team. Time and time again, their expertise in B2B marketing is reflected in the quality of work and results they produce for us. I would highly recommend 2X to leaders looking for a cost-effective and innovative way to scale their marketing function.” –Paul Keeling, Chief Business Development Officer at CareATC “
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