CareATC’s Journey with 2X
CareATC’s Partnership with 2X After One Year
Q3 2019—Start
• New TAM database • Demand generation content • Email and social media marketing campaigns
2 Months 3 Months 4 Months 10 Months 12 Months
• Ads and remarketing ads • First-party intent data reports (in-house data collection vs third-party sources) • Expanded TAM database to target additional territories
• Revenue operations (marketing and sales pipeline analysis, reporting, and CRM management) • Design service bureau (ad-hoc services – PowerPoint, sales and marketing collateral, etc.)
• Employee Advocacy • Microsites for targeted group engagement • Nurture content
• Customer engagement program pilot • Website audit and management
Key Results
1 Million Ad Impressions To Key Target Accounts
40% Increase In Social Followers YTD
600+ MQLs Generated
$11.3M Pipeline Generated ($1.9M Closed Won) – Marketing Sourced/Influenced Pipeline
$28M In Sales Pipeline Accelerated ($13.4M Closed Won)
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