الدبلوماسية العامة وتكوين السمة الوطنية: نموذج قطر

4 $D;: 50E $O R#+= Z! (5H ŽO lM ;) O 1!O o+ < +d' "A%d (+d' À% D   ˆ `)= ŽO /.D  4 \œ;c .5H :$  +rD) LA O ”)  1% $D;: 50E  = F ($1% 3¢+ \  ( % O ;0)8 O 3¢+ ;60  (œ@  ( d \H SQJ 8   )  (91/= k=  (œ1m œf D  (   ( W+=  Ä0=  (œb“M  R a $1m 4 ;0 $ "Fa 4 $1 $! 2% œ ?1 $dwM ) "b+ 5m' "D 4 .$E @F $ #F „%) =  (J N/! S+ ! F  LA $& S ; F ~ !  (-0+H  L 01 $P%O 0 J M ... .¥ ) D=V +%=A *+) 2002 ( 1 Žƒ 1% O $' 50r F O "1/ ) L – 3; (A'  ~D  %  ‰ ".J D 2/ < $1 Ã0  d+I7  L = "f ...$ #F +rD)  ;V 50  "E^ $DE F 5+W $Dg $¢ lM r% ]J# `)= O $' 50E 1 .$ 56… $ :# $.  $@1E "x = $//! $)  $.)  JO z% ^s S LK L= —+  O 117 S LK $+E  $rm (vJ+ J F Lr  R@ = 4 \ = ‰ "D/ \;O (3 # 2% œ01@ (R ;0 J ] (~D 1D $D;: 50E F  $ – $) "@) -=  A .Wƒ  †./ 

1 Kotler, Philip and Armstrong, Gary (2004). Principles of Marketing Upper Saddle River, NJ: Pearson.

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