4 $D;: 50E $O R#+= Z! (5H O lM ;) O 1!O o+< +d' "A%d (+d' À% D `)= O /.D 4 \;c .5H :$ +rD) LA O ) 1% $D;: 50E = F ($1% 3¢+ \ ( % O ;0)8 O 3¢+ ;60 (@ ( d \H SQJ 8 ) (91/= k= (1m fD ( ( W+= Ä0= (bM Ra $1m 4 ;0 $ "Fa 4 $1 $! 2% ?1 $dwM ) "b+ 5m' "D 4 .$E@F $#F %)= (J N/! S+ ! F LA $& S; F ~ ! (-0+H L 01 $P%O 0J M ... .¥ ) D=V +%=A *+) 2002 ( 1 1% O $' 50r F O "1/) L 3; (A' ~D % ".J D 2/ < $1 Ã0 d+I7 L= "f ...$#F +rD) ;V 50 "E^ $DE F 5+W $Dg $¢ lM r% ]J# `)= O $' 50E 1 .$ 56 $ :# $. $@1E "x = $//! $) $.) JO z% ^s S LK L= + O 117 S LK $+E $rm (vJ+J F Lr R@ = 4 \ = "D/ \;O (3# 2% 01@ (R ;0J ] (~D 1D $D;: 50E F $ $) "@) -= A .W ./
1 Kotler, Philip and Armstrong, Gary (2004). Principles of Marketing Upper Saddle River, NJ: Pearson.
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