" " v O / : 0 L;f = " H [ J ÀD;" 4 $A0 X+ = F " H M ("$Dg $ " W= F 4 $ V0 1 ` (?1 R a < $DI ¾+< 5 F 3#0p _) ;+d " Dg d/W ; E @ 1 . 5 M" $ I M "$Dg $¢" 1 2)= $ "$Dg " G L= 2 0O 2% .D :; $@+ F v%/ 1 d { O ( ½ 6 6)=" "01/ % $dD 3 1DG L $&8D 1 2% .D :; ( 4 $ $ E @F E 6 6)= "O ($ D7 0 A L bu "¡0p Lm1 4 " F L hu 1 x ( (51P (J. + O (J+d 50 r 6 6)= O { O I=" "$' 5 ( ./ +dO D# x $¢" = $% /{ V :L @ 1% $; K J "$Dg 1 Anholt, Simon (2007). Competitive identity: The new brand management for nations, cities, and regions. New York, NY: Palgrave Macmillan. 2 Olins, W. (1999). Corporate identity: Making business strategy visible through design, Harvard Business School Press, Boston. 3 Anholt, Simon (2007). Competitive identity: The new brand management for nations, cities, and regions. New York, NY: Palgrave Macmillan. 3 Lee, KM. (2009). “Nation branding and sustainable competitiveness of nations”, PhD thesis, University of Twente, available at http://doc.utwente.nl/60754/1/thesis_K_M_Lee.pdf 4 Szondi, G. (2007). ‘The Role and Challenges of Country Branding in Transition Countries: the Central and Eastern Europe experience’ Place Branding and Public Diplomacy 3(1): 8-20. 5 Gudjonsson, H. (2005). “Nation branding”, Place Branding, 1:3, 283-298.
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