Vicky Leonard 2025 FINALIST
Vicky Leonard is an incredible advocate for the thoroughbred industry, tirelessly working to combat misinformation surrounding events like the Melbourne Cup. Her dedication to promoting the industry and creating employment opportunities has made a significant impact, not just here in Victoria but throughout Australia and around the world. Originally hailing from New Zealand, Vicky’s love for all things equine began in her teenage years and has blossomed throughout her career. From her time at the New Zealand Racing Board to completing the prestigious Godolphin Flying Start program, she’s made waves in various roles, including seven years in marketing at Arrowfield Stud. As the founder of Thoroughbred Daily News AusNZ (TDN), marketing agency Kick Collective, and the vital resource platform Kick Up for Racing, Vicky is leading the charge to debunk myths and misinformation—especially around equine welfare during events like the Melbourne Cup. Her proactive approach initially during the 2022 Melbourne Cup Carnival included impactful social media campaigns and engaging with the public at venues across Melbourne and Sydney. This has spread further through her Kick Up platform where Vicky helps co- ordinate groups of passionate volunteers who work throughout the year to combat misinformation and negativity surrounding horse racing in the wider public. Vicky’s passion and contributions to the racing industry have not gone unnoticed, she is a sought after speaker around the world, especially in the US where she has helped develop a similar platform.
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