Liquid Paperboard Packaging ( Cont’d from Page 1)
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across all global regions; however, in contrast to some other packaging segments, three-quarters of all converted LPB is still used in the Americas and Eu- rope, with Asia holding only a 17 percent market share in 2016. Demand for liquid paperboard is heavily dependent on a few segments, although there is scope to ex- pand into new areas, said the study. In 2016, more than 70 percent of LPB consumption occurred in the dairy industry, with juice packaging accounting for a further 20 percent plus. “Consumption of dairy products has slowed in Western Europe,” said Stephen Harrod, author of the report,“but Eastern Europe has enjoyed rapid growth in demand, sustaining volume demand for liquid pa- perboard. Globally, however, the industry is seeing growing competition from ‘alt-milk’ products, such as nut-based ‘milks.’ However, these products may actu- ally stimulate demand for LPB, as they open up new niche markets. LPB consumption will be maintained over the medium term, assisted by the healthy eating trend, together with growing consumption patterns in the emerging markets.” In spite of increasing competition from other alter- native beverages, including ready-to-drink tea and coffee, energy drinks and the like — especially among younger consumers — demand for LPB in the dairy industry will see continued good growth, with nearly 440,000 tons of additional LPB materials need- ed to meet demand growth between 2017 and 2022. An overall trend across the packaging industry is to minimize the environmental impact of packaging, which is stimulating both technical innovations and new business models across the value chain. This in- terest includes consumers, brand owners, converters, and regulators and spans a number of different means to realize the goal of furthering the use of sus- tainable, recyclable, and compostable packaging into the mainstream. Marketing to more environmentally aware con- sumers will increasingly be an important differentia- tor for packaging supplier s and Fast Moving Consumer Goods brand owners in the future. AWT Labels & Packaging Wins Two Excellence Awards AWT Labels & Packaging, Minneapolis, Minnesota, was the recipient of two packagePRINTING Excel- lence Awards — First Place: Sustainability-Labels, for the Green Bottle Compostable Water Bottle Label; and Second Place: Labels - Digital, for the Natural Inspira- tions Sea Salt Citrus Ultra-Hydrating Hand Crème.
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6 September 4, 2017 Flexo Market News
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