HOW TO GET THE MOST OUT OF YOUR Practice Promotions Marketing Calls
2 . Monthly Meetings If you are an Ultimate PT Marketing System client or newsletter client, you will have a monthly 15-minute phone call with your Print Account Manager. This is a time to review your results from last month’s newsletter, discuss custom content ideas for your next newsletter, and address any questions you may have. During your monthly meetings, you’ll dig deeper into your custom content with your Print Account Manager, make sure the topic is relevant to your practice, and gather ideas for your next newsletter. Here are some types of custom content that get great results:
Bethany Lanza Senior Print Account Manager
Project calls are vital to getting the most out of your Practice Promotions marketing systems, to give feedback, but also to better customize and tell the story of your practice. Let’s go over the two types of calls you should be having with your marketing team on a regular basis, what to expect, and how you can leverage these calls to get better results! 1. Quarterly Calls If you are an Ultimate PT Marketing System client, you will have a call once a quarter with your entire Practice Promotions marketing team. This call consists of a 30-minute screenshare with your Digital Account Manager and your Print Account Manager. Anyone from your office that you consider a part of your marketing team should be on this call. On this call, your Print Account Manager will give you a full update on your print marketing, review results, stats, mailing list updates, and custom content ideas. Next, your Digital Account Manager will give you an update on your Digital and Website marketing. You can expect to review your Analytics Dashboard, social posts, online reviews, SEO rankings, and Google Analytics. This is a time for an open discussion on any improvements that can be made as well as any successful actions can be done.
• Patient testimonials with photos • Staff spotlights • Clinic news
• Workshops and Events • Personal interest stories
Think of your custom content as the “glue” that holds your newsletter together. Make your newsletter one-of-a-kind and stand out by adding your practice’s personal touch. The bottomline is by carving out a little time for your marketing calls, you will see better results. Your Practice Promotions team is always here for you to help you maximize your marketing results. Have any questions? Give your Print or Digital Account Manager a call today!
How to Use Your Print Newsletters
Neil Trickett, CEO & Founder of Practice Promotions
How to use your extra newsletters
Distribute your extra print newsletters in your practice and your community:
Do I really need to order extra print newsletters? This is a question I get asked... A LOT. You’ve probably been encouraged to order extra print newsletters by your Print Account Manager and wondered 1. Are they worth it? and 2. What do I do with them once they arrive? Ordering 100-200 extra print newsletters every month is one of the quickest and most cost-effective ways to increase your marketing reach. Your newsletter has already been designed and printed, why not leverage it to its full potential?
• Every current patient should receive one to take home and share with a loved one.
• Put one into every welcome packet.
• Place a stack in a brochure holder in your top 5 referring doctors’ waiting rooms.
• Share at community events and sponsorships.
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