8B — February 9 - 22, 2018— Central New Jersey — M id A tlantic
Real Estate Journal
www.marejournal.com
C entral N ew J ersey By Jagjeevan Kaur Ruitenberg (Jill), Ruitenberg Lind Design Group Design, planning & other tips designed to boost sales
W hen a shoppe r feel s a connec - tion to your store,
décor are your best tools to accomplish this. Your goal is for custom- ers to say to themselves – “I want to take my friends and family here, this a great place to be.” Cleanliness, thoughtful customer service, and product presentation are big contributors – and this should not cost you any money. Proper attire for your staff, name tags, and a pleas- ant smile are very important. Even a little store directory to hand out can make a big impact -- and make it easier for your customer to shop.
Is your store easy to navi- gate? Can the merchandise be found easily? Is the décor vibrant and professional looking? Proper lighting and clear, easy-to-read signage are obviously key factors. Sometimes your customer’s shopping preferences will change as your neighbor- hood’s demographics evolve. Make sure you update your store’s look and feel accord- ingly. Redesign your store in such a way that will keep your longtime customers happy, but will also be invit- ing to new customers as well.
Keep your interior modern and attractive so your cus- tomers continue to enjoy their shopping experience. A store redesign does not have to be costly. Update interiors every five to seven years to keep the store fresh while remaining consistent with your brand. Consider value-added updates that are cost effective, such as introducing new paint colors, wallpaper, lighting, window graphics and new signage. Using real materials such as wood, stone and steel give the sense that your products
are natural or organic, coming from the earth and, therefore, better in quality. Earth tones and natural materials can in- fluence customer perceptions, but can be more expensive -- so consider using only a hint of natural materials as accent pieces to highlight the environment. Control design expenses by utilizing wallpa- per, wood or stone laminates to keep costs down. Create an environment that recognizes the needs of customers with busy lives who may want to quickly complete one-stop shopping for multiple needs. For these customers, a salad bar, at- tractive offerings for grab and go foods, craft beers and a café are all options to consider. Selecting the correct light- ing can make a huge impact on your business -- it’s one of the most important ele- ments in store design. If the customer can’t see your product, there will be no sale. Use lighting of 3,200 Kelvin over meats and pro- duce because it helps the reds and greens pop. The rest of the store can use 4,000 Kelvin. Traditionally, the flow of most supermarkets is to place the produce by the entrance because it’s colorful and seasonal, but if the pro- duce is not fresh it will put a damper on the rest of the store. Produce can set the tone for your store by having great prices and variety, but it needs very careful atten- tion. Always put your best foot forward, as the entrance is where the customer’s first impressions are formed. If you treat your customers to an enjoyable shopping ex- perience, they’ll be back and hopefully tell a friend or two. As a store owner, that’s the recipe for success. About Ruitenberg Lind Design Group (RLDG) RLDG specializes in the planning, design, fabrication and installation of profes- sional environments for su- permarkets, malls, specialty retailers, restaurants, hotels and health care facilities. The company is in James- burg, NJ and works on proj- ects worldwide. Jagjeevan Kaur Ruiten- berg (Jill) is president & CEO of Ruitenberg Lind Design Group. n
y o u h a v e s u c c e s s - fully built a foundation of customer loyalty that w i l l h e l p m a x i m i z e your sales. That connec- tion is made
Jagjeevan Kaur Ruitenberg
when you provide a fun, exciting, welcoming, and comfortable atmosphere to shop. Your store’s layout and
Jennifer Barany has been promoted to VP of New Jersey Realty Advisory Group, LLC
New Jersey Realty Advisory Group, LLC is pleased to announce Jennifer Barany has obtained both the MAI and SRA designations from the Appraisal Institute. She has been actively engaged as a real estate appraiser for the past 6 years and has worked on a variety of property types for banks, government agencies, attorneys and private individuals.
Congratulations Jennifer Barany
J ennifer was presented with the designations by her dad, Albert F. Chanese, MAI , at the Metro New Jersey Chapter Installation Dinner. She has been actively engaged as a real estate for the past six years and has worked on a variety of property types for banks, government agencies, attorneys and private individuals. Jennifer is one of the youngest women in NJ to receive both designations, which is a tribute to her
hard work and dedication to the appraisal profession. In addition to receiving these prestigious designations, Jennifer with serve on the Metro New Jersey Chapters Board of Directors in 2018, along with the Princeton Conference, Candidate Guidance and Social Media Committees. 732-853-0271 | jen.barany@njrag.com | www.njrag.com
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