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Find Success With Your Passions Client Success Read a Page From Taylor Swift’s Diary How to Scale Your Business Give Your Videos an Eye-Catching Vibe Meet Sam Stetzer A Hat on Every Head
THAT IS TAKING THE BUSINESS COMMUNITY BY STORM! THE NEWDISRUPTOR TOONLINEMARKETING
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advantages if you take a risk and try something “new.” But, if you’re going to do that, you must do it responsibly. Let me explain. When you want to try “new” marketing, it should always be seen as an experiment. Go into the marketing with any knowledge you can gather and be prepared to lose all the money you’re investing. NEVER cancel other marketing that is working to experiment with a “new” marketing campaign. Doing so would be the equivalent of taking mortgage money and going to the casinos. We’re entrepreneurs, not gamblers. We take calculated risks. We don’t get bored with our own stuff.
advertising. Podcasting ads are digital radio ads. Google AdWords are digital newspaper classifieds. Funnily enough, many of the “gurus” are rehashing old courses on how to write classified ads or Yellow Page ads, updating them for new media, and then selling those rehashed products to you for obscene amounts of money. Stop buying into the idea that anything is new! HERE’S THE FIRST LESSON: NOTHING IS NEW.
I end up attending more than my fair share of conferences. A few years ago, I was speaking at or attending 24-plus conferences a year; it was way too much. I’ve since scaled that back by half, which, to be honest, has been great! But one of the funny things I’m seeing now at the conferences I attend is that so many of them are talking about this hot new tool that is disrupting online marketing. Want to take a guess at what that hot new tool is? It’s direct mail! Yes, you heard me correctly. The “new” disruptor in online marketing is a near- ancient form of media. This is no surprise to me and likely isn’t a surprise to you and many others. There are, at a minimum, two really good lessons about marketing here that can impact your business. Here’s the first lesson: Nothing is new. It may be new to you, it may be a new spin on an old tactic, it may even have new fancy packaging, but it is all the same old stuff repackaged and resold time and time again. Let me give you a few examples: Facebook marketing is simply a digital display or Yellow Pages ad. Instagram marketing is digital magazine
Here’s the second lesson: How do you make direct mail supplement your online marketing?
At The Newsletter Pro, we use our O2O strategy. When we market to someone online, our goal is to take them offline as soon as possible. If we market to someone offline, our goal is to bring them online as soon as possible. This allows us to use multimedia marketing and gives us the best shot at converting the prospect to a client.
There’s also a risk with new … it may not work. It may not work in your industry. It may not work today but will tomorrow. The examples go on and on. Of course, there can be massive first-mover
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