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BUSINESS PROFILE

DetraPel Wouldn’t Be a Success Without It Sometimes, a business idea is just plain bad. Other times, a business idea is great but disguised by its bad timing. When you’re an entrepreneur meant that the time was finally right for Zamarin to chase the business dream he had been holding onto. TIMING IS EVERYTHING

During the early stages of the COVID-19 crisis, DetraPel shifted its focus to producing disinfectants and hand sanitizers in an effort to help aid in the ongoing shortage. Although some of the concepts between their old products and these new ones have similarities, deviating from a model that has been working is always a risk. But once again, by recognizing that timing really can be everything, Zamarin pushed forward with the plan, and DetraPel recorded its highest sales ever in March, April, and May of 2020. DetraPel was inspired by Zamarin’s desire to keep his favorite sneakers clean and born of the lessons he learned from his first business. It became successful because Zamarin operated it on a timeline that allowed for success. He earned the cash flow needed to seek out the experts who could help him make his dream a reality, and when that was going well, he changed his production to fit the needs of the time. Had his timing been any different at any step along the way, Zamarin and DetraPel may not have ended up as successful as they are today. They say patience is a virtue, and DetraPel proves that. Having the patience to realize the right time for your business to make the right moves is always better than charging forward blindly and hoping for the best. The latter will certainly lead to scuffs on your sneakers that no amount of hard work can remove.

Thanks to his shoe cleaning business, Zamarin was now armed with $150,000, plus much more knowledge about keeping shoes clean than he had just four months earlier. He had been using a competitor’s products in his first business, which he discovered was carcinogenic — elements in the product caused birth defects, ruined fabric, were terrible for the environment, and on top of it all, were extremely expensive. He knew he could make a better product all around. Zamarin began researching nanotechnology, a potential basis for a stain-repellent formula. He reached out to leading researchers, Ph.D.s, and labs that could work with him to develop an entirely proprietary new product for cleaning and protecting different types of fabric. After several trials and setbacks over more than three years, Zamarin and his team came up with an incredible formula for a completely nontoxic protective spray for fabric, clothing, and upholstery. Liquids essentially slick right off any materials DetraPel is sprayed onto, including all the Air Jordans Zamarin could hope for. The business’s success has increased exponentially year over year, and when he was just 19 years old, Zamarin even landed a joint deal with Mark Cuban and Lori Greiner on “Shark Tank.”

who finds themselves in the latter group, the key is to never lose sight of what you want to achieve and be ready to recognize when the right time does come along. That’s precisely what David Zamarin of DetraPel did. Zamarin has had an entrepreneurial mindset since he was young, and by the time he reached his freshman year of high school, he couldn’t wait any longer to start a business — one that stemmed from something he loved and cherished — his shoes. He was gifted two pairs of Air Jordans, and they were the nicest belongings he’d ever owned. Naturally, he wanted to keep them as clean as possible and often wished there was a way for dirt and grim to just slick right off them. But science hadn’t proffered any truly useful product to achieve that yet, and Zamarin was no chemical engineer. Nor did he have the means to go out and hire one as a young teen. Instead, he resorted to the next closest business he could manage at just 15 years old: a shoe cleaning service. He hustled so hard that within just four months of starting the business, he was cleaning shoes for all the local university sports teams in his hometown of Philadelphia. Then, he was offered $150,000 to sell his business. The decision to sell was easy because it

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