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MARKETING HOW-TO CONTINUED ...

Third, ask yourself: What can I do to earn 5% more of my customer’s trust right now? Trust isn’t instant. With time and constant work, you'll earn a little more trust through each interaction. Remember, trust isn’t about control; it’s about empowering your consumers. According to Harvard Business Review, “Customers want to be empowered, not controlled. You have to act with empathy.” Fourth, consider how automation, like communication calendars, can help make your company feel attentive and receptive to your customers. Using AI to improve your customer service might sound counterintuitive, but the truth is, even if you hired a great customer service team and trained them very well, there’s a chance a few customers will slip through the cracks and not get your special offers or other communication intended for them.

An AI-run communication calendar, for example, can ensure you don’t miss a single person on your list. This will also free up your amazing team to create more memorable and personal customer service interactions. Fifth, if you’re still not sure how to improve customer retention, take a closer look at customer complaints. Customers always have a reason for leaving. Are you considering their complaints seriously enough? You might even want to consider calling a few customers who have left to understand their complaints and figure out how you could have improved their experience. Never take your current customers for granted. If 2020 has taught us anything, it’s that everything can change in a flash. This Valentine’s Day, take time to show your customers that they’re loved, valued, and will always be your No. 1 priority.

–Shaun

RESOURCE OF THE MONTH Lookin’ Calendly

How an Easy Scheduling Tool Can Keep Your Team on Track

You feel amazing — you just scheduled an exciting meeting with an investor that could lead to new opportunities for your business. But when the day finally arrives, interruptions throw off your focus completely. Suddenly, you can’t remember if your meeting was

friendly way, your Calendly will only display times and dates you set as available, and it’ll adapt those times and dates to the time zone of the visitor. That way, there’s zero confusion about when you’ll be calling or meeting on Zoom. However, Calendly can do so much more. After a client confirms a time to meet, you’ll get an invite sent to all your calendars (Google, Outlook, Office 365, and iCloud calendar), so you’re never double-booked. Also, you can set buffer times between meetings, prevent last-minute meetings, create secret event types, and much more. It’s even cross-compatible with your existing apps like Salesforce, GoToMeeting, Zapier, and more. Whether your invitee is scheduling a one-on-one meeting or a meeting with several team members, Calendly can do it all and makes it look easy. It works great for individuals, departments, or your whole company! Although you might still double-check the time zone now and then, you won’t have to do it before scheduling another meeting. If this calendar sounds like it could save your life, you can start using it for free at Calendly.com.

scheduled in Eastern or Pacific time. Fear sets in as you frantically search through a disastrous inbox of emails to find out. This can all be avoided with one virtual scheduling assistant: Calendly. Coordinating meetings with people outside your company, in different time zones or around the world, is stressful, but it can be easier. Why spend so much time worrying when you can skip the paranoia and those long email chains with a virtual scheduling tool. Here’s how it works. Instead of offering a static list of available times that could change before the email is read, all you have to do is send a link to your Calendly. In a simplistic, user-

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