WAYS TO USE AN FSI (Free-Standing Insert *Hint* this is an FSI!) 8
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UP THE ROI OF YOUR NEWSLETTER Your newsletter isn’t a sales pitch; it’s a way to genuinely connect with your customers. Putting promotional info on a free-standing insert (FSI) keeps it separate from your content and doesn’t compromise its relationship-building power.
HYPE A NEW PRODUCT OR SERVICE Bigger than a one-page ad, your FSI lets you splash out in enough space to explain the benefits of a new product or service to your customers. You can also feature customer testimonials.
HIGHLIGHT A TARGETED MARKETING MESSAGE
Do you have a contingency of customers with unique needs? Speak to them directly through your FSI and show them you are the subject matter expert they need to solve their problems.
PROMOTE CORE PRODUCT
One mistake business owners often make is only marketing the next new product or service. They neglect their core clientele and the tried-and-true products/services they love. But if it’s not broken, don’t fix it! Use your FSI to remind your customers why they bought from you in the first place.
BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
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