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CALL YOUR CUSTOMERS TO ACTION
Confused people don’t buy. So you need calls to action (CTAs) in your newsletter, and you need those CTAs to be clear, direct, and repeated often. Use your FSI as a way to further draw attention to your CTA(s).
GET MORE REFERRALS
There’s only one mistake worse than not asking existing clients for referrals. It’s not asking multiple times for referrals from existing clients. It takes a lot for even the happiest of clients to refer. Make it easier for them by using your FSI to showcase a referral template they can mail to you.
Customers who feel valued stick around. Why not feature a discount coupon or gift offer to show your customers some love? Your FSI is the perfect platform to do it.
SHAREABLE CONTENT Your FSI should be educational but also interesting so it gets passed around between friends, family, and colleagues. This is a great way to gain brand exposure and build brand equity.
BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
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