QUICK Q1 MARKETING TIPS
Here are a few sales and marketing “Scooby Snacks” to help your business grow from the first quarter on! Nibble No. 1: Retention is cheaper. Let’s start with a little reminder of something you probably already knew. It’s better to retain your current clients than go after new ones. Remember, new customers don’t come cheap, and the success rate in selling to them is lower than it is with someone who’s done business with you before. In most areas of business, your marketing should focus on retaining existing customers, clients, or patients, not hunting down new ones. Nibble No. 2: Never guess on anything. Every marketing effort, from a full campaign to an offer email, should be built around a well- designed goal. Everything should also be tracked, whether that’s logging A/B testing results or just crossing off names on a list. The best marketers don’t need to guess, and with access to worlds of information on the internet, neither do you. Nibble No. 3: Eat my shorts! “Eat my shorts” is just a funny way of saying that a good offer should make your stomach hurt. This is something we repeat often in our office (not the “eat my shorts” part, the other part), and that’s because we know it’s true. We help a lot of businesses reach out to their clients with offers. Some offers are great, but some of them— not so much. If you want customers beating down the door for a month trying to get in on the deal, you have to offer something of real value. Otherwise, it’ll be no surprise when nobody is interested. So make an offer, but make it a good one. Make it a really good one. May your first quarter be filled with prosperity and promise!
FOR THE LOVE OF RETENTION LOVE YOUR LOYAL CUSTOMERS OR THEY WILL LEAVE YOU!
The most beloved businesses bring in referrals left and right. They shine when it comes to word-of-mouth marketing. Their customers do all the work, and those same customers are more than happy to do it. They want their friends, family, neighbors, colleagues, and even the weird guy down the street to know how amazing this business is. This could be your business. But first, you have to understand how to become SHARE THE LOVE! Inject a Little ‘Lovability’ Into Your Business
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