MARKETING HOW-TO CONTINUED ...
1. Your business is lacking training systems to teach someone how to be successful in the position. 2. You’re poor at hiring people. 3. You aren’t paying market rates and, in turn, are not getting the right people to apply. If you want to be able to really scale and grow your business, you have to get good at hiring, and the most difficult hire for many entrepreneurs will be the first employee or two or a brand-new position. If you can master these, you can grow your business bigger and faster than you ever could on your own.
you reposition them or you let them go. If they get in and don’t like you or the company, they quit. This is the agreement that both parties make at the start of the employment. If someone chooses to work for a small business, they are choosing to take on a level of risk in exchange for the rewards that come with working for a small company. Finally, people who are considering hiring often worry that no one will be able to do the work as well as they can. But that simply isn’t true. There are tons of people who can do it as well or better than you can. The truth is that if they can't do the job right, it typically boils down to one of three issues.
"THE FIRST INDICATION THAT YOU SHOULD BE HIRING YOUR FIRST EMPLOYEE OR FOR A NEW POSITION IS THAT YOU’RE ASKING THE QUESTION, 'DO I NEED TO HIRE SOMEONE?'"
RESOURCE OF THE MONTH LOOKING TO MAKE MAGIC IN YOUR CAREER? Try Learning With Disney Institute’s New Online Courses
When it comes to magic, there’s no better expert than Cinderella’s fairy godmother — but when it comes to learning to create magic yourself, there’s the Disney Institute and their brand-new online professional development courses. Famed for its storytelling abilities, the brand has brought an entirely different kind of journey to life as current leaders across Disney’s organization lend their expertise to help you thrive in leadership and in business. Instructors come from all different areas within the many branches of Disney — some are from Disney’s Animal Kingdom Theme Park management staff while others may be event managers for Walt Disney Motion Pictures. And the expertise these instructors offer is as varied as their roles are. In the Disney Institute, there’s something for individuals and large organizations alike. You’ll learn by doing as you follow their detailed micro-learning experience and gain inspiration and insight from Disney’s tried-and-true business practices over the past 60 years. With a full video library per course, you’ll find the accompanying reference tools and interactive resource materials extremely useful as you complete each course.
Professionals in any industry will find something new to learn in these extensive courses. In Disney’s Approach to Leadership Excellence course, for example, you’ll learn the best ways to execute several concepts that drive Disney’s leadership successes, like leading with your legacy in mind and establishing your values and vision and bringing them in sync. Because why wait until the journey is over to decide what your legacy should be? You’ll also learn how to sustain and protect your company’s culture, and the warning signs that can put your company values most at risk, especially during times of change. Two other courses include Disney’s Approach to Employee Engagement and Disney’s Approach to Quality Service. Courses are self-paced and total duration for each is between 3–4 hours. If you’ve never picked up a course from the Disney Institute, you’ll gain Disney Institute Alumni status and gain access to exclusively priced Disney Institute learning events, courses, and products. Creating magic isn’t a secret — train yourself with Disney’s own team and elevate your career to whole new heights!
BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
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